Nike Will Strengthen The Development Of Major Markets In Greater China And North America.
Nike
It will further strengthen the Greater China and North America.
market
Development.
The American Sporting Goods Corp appointed Craig Cheek as vice president and general manager of Greater China (China, Hongkong, Macao and Taiwan).
Prior to that, Graig Cheek served as vice president and general manager of Nike North America (USA and Canada).
Graig Cheek worked for Nike for 20 years.
He has served as a senior executive in the company's sales, product development and management.
After taking office, he will work under the leadership of Gary DeStefano, President of Nike global business and take over the post of Willem Haitink.
The latter became Vice President and general manager of CONVERSE (Converse) Europe, Middle East and Africa.
Willem Haitink will be responsible for
CONVERSE
Business outside the UK.
During his fifteen years in Nike, he has held many senior positions, including the president of Nike Mexico and central Europe, Eastern Europe, Middle East and Africa.
Elliott Hill, which has worked in Nike for 22 years, has replaced Craig Cheek as the general manager of North America.
GaryDe Stefano, Nike's global business executive, said: "Craig Cheek will help us achieve the goal of doubling our share in the Chinese market by 2015.
The market base of our brand in North America is still steady, and ElliottHill will further strengthen our leading position in this region.
His experience will help us continue to expand the consumer market and focus on attacking the classified market, while improving the retail experience of various consumer channels.
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