Conversion to non leather materials

In response to the EU's anti-dumping duties on Chinese leather shoes, more than 90% of Wenzhou's footwear enterprises have begun to use PU synthetic leather and other non leather raw materials to make shoes as much as possible to reduce the losses caused by anti-dumping.

According to the boss of many shoe enterprises in Wenzhou, because the EU has imposed anti-dumping duties on genuine leather shoes from China, the use of non leather materials has avoided the risk of anti-dumping.

At present, many companies, including AOKANG, Jin Di and giant one, have already begun to use non leather materials such as cloth and PU synthetic leather, so as to avoid EU's 16.5% anti-dumping duty on Chinese leather shoes.

It is understood that the men's shoes made from high grade PU synthetic leather are more popular in the European market, and the PU women's shoes are also very much sold in the European market.

Wang Hailong, the Propaganda Department of AOKANG footwear industry, said that AOKANG also had some shoes for export to the European Union. Since the EU imposed anti-dumping duties on Chinese leather shoes, their companies focused on the production of shoes that are not included in anti-dumping duties. For example, Italy's orders are basically cloth shoes.

Opening up emerging markets in ASEAN

Due to the implementation of China ASEAN Free Trade Area

War in Russia

The export of products to Russia is very impressive, but Russia's trade policy is quite variable.

For example, Russia has imposed a "no entry" tariff on goods such as shoes and garments for "uncompetitive commodities", which has caused some impact on Chinese shoe enterprises. Many Chinese shoe companies have withdrawn their offices.

Because of the setback in the EU market, the Chinese shoe industry, represented by Wenzhou shoe companies, is trying to establish a foothold in the Russian market by setting up a trading company in Russia.

In this regard, the industry said that in many ways of marketing, the most crucial and necessary way for Chinese shoe enterprises to go now is to set up trading companies in Russia, hire Russian marketers to open up markets, hire accountants and tax companies familiar with tax and taxation in Russia, and set up a special exhibition hall to take a formal road of operation.

In terms of sales methods, some analysts believe that conditional manufacturers should take part in exhibitions in Russia, take the initiative to acquire special counters in larger scale stores in Russia and pform sales channels to large supermarkets in Russia so as to enhance the brand influence of Chinese shoes.

Technological innovation to enhance the added value

It is a way for Chinese shoe enterprises to fundamentally solve the anti-dumping problem by improving the core competitiveness of the industry through technological innovation, promoting the cultivation and construction of domestic brands, opening up a diversified international market, optimizing the export product mix and industrial layout, and upgrading the level of industrial clusters.

At present, AOKANG is developing some functional leather shoes, such as shock absorbing shoes, golf shoes, etc., and the next step will also develop low carbon leather shoes made of environmentally-friendly materials.

It is reported that the price of functional leather shoes is higher than 40%-50% of ordinary leather shoes, and the probability of anti-dumping will be smaller after the added value of products.

At the same time, in order to adapt to the impact of anti-dumping, AOKANG will shift to the central region in the future, so as to have more room for reducing manufacturing costs.