"With the thirty years of reform and opening up, China's clothing industry has been singing and making rapid progress, which is unique in the world.

Jiang Hengjie, the industry insider, said that in the past thirty years, the domestic sales of Chinese clothing increased by 54 times, the export sales increased by 53 times, and the foreign exchange earning earned by exports increased by 163 times.

But the turning point began last year, and this year is even more obvious.

In 2010, it was a year of eventful events. It was difficult to recruit workers, raise wages and support resources, and it was also difficult to destroy many enterprises in Shishi.

We see that the cost of raw materials increases, the cost of labor increases, the cost of land increases, and the price of finished products decreases, which cast a shadow over the whole industry.

There were also reports in the industry that the price of textile raw materials increased significantly in the first three quarters of this year, driven by demand pull.

The price of cotton (grade 328 cotton) increased by 20% compared with the beginning of the year, and viscose staple fiber increased by more than 40%.. The rise of international crude oil also promoted the price of chemical fiber raw materials. Compared with the beginning of the year, the main chemical fiber raw materials such as domestic PTA average price and polyester staple fiber price increased more rapidly than the beginning of the year.

These heavy problems really affect the international status of Shishi garment enterprises.

Next, how to break through, how to achieve breakthroughs in value through innovation is the main theme, which is beyond doubt.

The clothing industry has always been a very homogeneous competition.

The threshold of clothing enterprises is relatively low and the investment is low. Several flat cars can set up an enterprise, and these enterprises do not have enough capital and strength to start product development and design at the beginning of their business. They are taking such a shortcut: if a brand clothing sells well in the market, they will immediately go to scrape copy and copy it quickly and produce it on the market.

The final result of homogenization competition is the compression of enterprises.

There is a bad phenomenon in the domestic clothing Market: foreign brands are always more popular than local brands. This has been going on for decades.

In the final analysis, it is because the history of the real development of China's garment industry is too short, only a few decades old, and is copied from Europe and the United States. It has not fully promoted the things of our nation, and the civilization of our ancestors has not been well inherited and developed.

If we continue to maintain this situation, we will always be a cheap garment processing base.

For an enterprise, a brand can get the market and a market can get the world.

Clothing companies must create their own brands, although OEM production may be easier to get rich, but this is no longer a long way to go.

To create clothing brand requires both capital and operational experience and cultural soil.

Traditional culture is the soil that every nation depends on. Only by designing the local culture can we create brilliant works, so that we can firmly occupy a place in the international market.

At another crossroads, Shishi clothing is in a dilemma.

Adjustment, upgrading and pformation is a painful process, but at the same time, it is also an opportunity for enterprise development.

It is no longer difficult to treat this matter rationally.

After all, sunshine is always behind wind and rain.