Although home textile is a traditional industry, the real development time is not too long. The brand building of the domestic textile brand started relatively late, and it was also called bedding goods 10 years ago.

After 2000,

Because the threshold of home textile entry is low, there is not much scientific and technological content, resulting in the industry in a certain period of time is more chaotic, in a certain period of time, the quality of the enterprises and practitioners who enter the home textile industry is not too high, especially home textiles is a new category of textile major categories, home textile design, management, marketing and other practitioners are pformed from clothing, home appliances and other mature industries; so far, no university has set up home textile design, home textile marketing and other specialized training professionals for the industry, it can be said that home textile industry is a rising industry, which has its immature side and its huge potential for development.

　　縱觀現(xiàn)在的家紡行業(yè)，還沒有出現(xiàn)一個真正意義上的全國性 品牌，大家都有各自的強勢區(qū)域，也有自己顧及不到的或者是攻不進去的區(qū)域，在市場占有率和銷量上與成熟的行業(yè)如家電、服裝等沒有辦法相比，家電、服裝行業(yè)幾十個億的企業(yè)都算小的企業(yè)了，但是在家紡行業(yè)有10個億銷售額的企業(yè)肯定能進入前三甲了，正是因為家紡行業(yè)不是太成熟，所以利潤空間不錯，再加上家紡行業(yè)處在一個引導期，市場空間和潛力都比較大，在大的經濟環(huán)境不是太景氣的情況下，一些成熟的行業(yè)由于市場已經很規(guī)范，毛利率低，不可控風險比較大，大家都看好家紡行業(yè)，許多企業(yè)紛紛進入，如杉杉、鄂爾多斯等，國外很多企業(yè)由于受大的經濟環(huán)境影響，同時也看重中國大陸市場的發(fā)展?jié)摿?，國際品牌紛紛進入中國市場，這些企業(yè)進入中國市場無非兩種方式，一種就是授權給

China's existing home textile enterprises, such as Luo Lai home textiles Sheraton, violet GP, and so on.

Another way is to set up a branch in China and set up a marketing team to operate directly, such as AUSSINO.

In either way, the entry of foreign enterprises or foreign brands has intensified the competition in the home textile industry.

Now the home textile industry has entered a stage from chaos to governance. With the development of industry and the entry of new forces, the pattern of competition has gradually changed. With the introduction of the traditional professional home textile enterprises such as Luo Lai, Fu Anna, Meng Jie and other clothing enterprises, such as Shanshan and Ordos, and with the international environmental recession, the international textile brands such as Sheraton, CK, Esprithome, Eve Delen, broad court and TRUSSARDI-home have entered the Chinese market and become China.

Most of the traditional home textile brands adopt bright colors to conform to Chinese traditional aesthetic concepts.

Luo Lai,

Shanshan, Ordos and other home textile brands, with the help of group funds, talents, network and other advantages, integrate home textile style design, surface accessories research and development, brand operation, marketing, production and manufacturing in one body, franchised franchise chain operation mode and operation of the franchise chain, and promote marketing with a unified brand image and product image. This brings new competitiveness and new marketing ideas to the home textile market, and occupies a place in the home textile market.