Starbucks You are also serving users. service What is high and low? If you do well, you will naturally become a first-class enterprise. Therefore, those who want to compete with anyone will not be easy to succeed. What you want to think about is how I learn Starbucks's idea of putting customers first, and how to make customers feel that they are placed first.

Ma Yun dialogue Entrepreneurs: eyes should be stared at customers in business

Entrepreneur: can China's tea beverage chain be stronger than Starbucks? Drinks Chain stores, management, operation mode is important, or is the quality of products important? If we want to compete with Starbucks and become a giant like it, what do we need to do? China's tea culture has a long history and tea drinks are ever-changing. Why can no one be able to compete with Starbucks at present?

Ma Yun: first of all, the Chinese tea beverage chain can certainly be as good as Starbucks. But how do you do that? As you can ask, I think it's important for management mode, product and operation mode. The quality of products is not good enough, and nothing else exists. Products are good, management is bad, and it is impossible to get up. A company is too strong to be able to rely on one thing, especially if it is to be a strong company. In some places you can be more distinctive, but the essential elements are indispensable.

The point is, first of all, you should not think about how to be a giant like Starbucks. Instead, you should think more about how my tea can bring unique value to customers. It's not how powerful an example is, but how meticulous the model is. Starbucks sells not coffee. It sells culture and teamwork. We organized Alibaba executives to see Starbucks. What we feel most deeply is that they really want to pass their thoughts through their coffee, pass on their culture, and convey their spirit of serving users. These are the things that make Starbucks strong. Management, operation mode and goods are all important, but what is more important is what you do not see.

Starbucks is serving the users, you are also serving the users. What's the difference? If you do well, you will naturally become a first-class enterprise, so people who want to compete with anyone will not be easy to succeed. What you want to think about is how I learn Starbucks's idea of putting customers first, and how to make customers feel that they are placed first. I don't think we should do anything that we want to do. Rather, I know more about customers than I did yesterday. I know more about users' psychology than yesterday. I know better than I did yesterday. These things are the key to business, and do not move beyond who, who will defeat, and who will decide. Do you think this is war and games? The purpose of doing business is not to focus on how powerful the opponent is, how to do business, but to stare at the customers. We need to know more about our customers every day. We need to serve our customers better every day and put ourselves on the customer's perspective every day. This is the highest truth.