The development of the Internet today, under the birth of its strong vitality, Network rivers and lakes Let's take time to let Niu Gensheng and Ma Huateng be regarded as the new generation of entrepreneurs who are the most perfect entrepreneurs. No matter who is right or who is wrong, the development of Chinese civilization has always been a consistent goal of all individuals and even groups under the brainwashing of traditional education. Therefore, almost all enterprises in the negative direction of public opinion have adopted the dangerous public relations measures, and spent all the public relations fees to delete all negative remarks. "People are not sages and virtuous." there is an unprecedented false prosperity. For a time, almost all enterprises have been involved in this real and false network, from the slander gate of Mengniu to the 360 door to QQ. Perfect corporate image Even if we can enhance the brand's status in the minds of consumers, the perfect perfection and imperfect tolerance in human nature will always make those enterprises who are walking in the perfect image commanding company always go on thin ice. Nowadays, the degree of openness of the Internet is too high and the supervision system of public opinion in various aspects is not perfect enough, which will undoubtedly cause confusion to these enterprises. As a matter of fact, one night, whether from competitors or negative from consumers, it is very likely that enterprises will suddenly get into trouble.

The process of global information is changing people's way of life, and mankind has gradually entered the era of network economy. The emergence of online shopping has brought profound changes to people's lifestyle and has had an unprecedented impact on the development of the world economy.

From October 26, 2010 to November, 1, TaoBao Net first shop " Lemon Green Tea "The web page could not be opened properly. The news caused a big noise on the Internet. Many netizens speculated that the shop was shielded because of being suspected of selling fake goods. At the same time, this incident has also aroused public discussion on the issue of network integrity. So, is Taobao web shielded by web pages or the reputation of online merchants?

From "lemon green tea" Suspected sale From the point of view of events, it makes people's trust in the virtual world uncertain. When the public was outraged, the development of things was beyond everyone's expectation. The "lemon green tea" team did not try to cover up their own faults to take the traditional negative effect to safeguard the image of the first five crown shop of Taobao. Instead, they faced the netizens with a candid attitude. The president of lemon green tea apologized to the public in the most sincere manner for the first time. He acknowledged the fault. The details are links: (http://blog.china.alibaba.com/blog/nmlch/article/b0-i20477394.html) "people are not sages, no one can survive". What is more, it is a business made up of many people. Obviously, the lemon green tea's action is brilliant. As the first five crown shop of Taobao, lemon green tea is the first Chinese C2C shop, and Taobao has the highest reputation. It has almost become the flagship image of all online stores, and this lemon green tea takes the lead in presenting the "fragmentary beauty" of enterprises, which will undoubtedly cause the industry to ponder deeply. The imperfection of network public opinion has made loopholes for many unfair competition behaviors, but all enterprises should believe that the high reputation is derived from the support of netizens.

At the same time, we also see that as the largest network retail business circle in Asia Pacific, Taobao also decisively adopted shielding measures to impose punitive sanctions against its own love to "lemon green tea" wrongdoing. This also lets us see a responsible network platform image, effectively remind and supervise all businesses, so as to better fulfill their good faith commitment to netizens. Network reputation Maintenance.

On the football field, we often see that referees hold high yellow cards and warn players who foul, which is also a warning to all athletes. "Lemon green tea" has also gained a striking yellow card in the shopping mall. It is a warning and an incentive to make online merchants face the public in a more honest manner. We always believe that the traditional virtue of honesty and trustworthiness will not disappear because of social development. Instead, it will come to us all the time and urge us to behave.