Each city has only formed a gold commercial circle for hundreds of years, and the clothing brand has been born every 6 minutes.

rare

That is, the valuable, already famous and famous brands have launched the "enclosure movement". The original OEM enterprises also built their own brands from outside to inside and joined the army of terminal contention.

In the traditional mode, shopping malls and franchised stores are undoubtedly the most conventional channels, and supermarkets and stores are the first choice of low-end brands.

With the intensification of competition in the channel, more and more enterprises have begun to think: why do they have to be squeezed into a narrow regular channel, and can there be more ways to sell clothes?

The innovation of clothing sales channels not only comes from the pressure of channel competition, but also from the change of consumption characteristics of the main consumer groups.

With the development of the new generation of consumer groups represented by the 80 and the 90's, the clothing retail market will be further broken down. The differentiated development of the corresponding channels will not only be reflected in the richness of the format, but also will change the old marketing methods and turn to a more specialized, personalized and targeted sales place.

According to the current exploration and attempt of garment enterprises and the new demands of consumer groups, we can foresee the new trend of clothing sales channels in the future.

Department stores no longer stand alone.

With the continuous development of new sales channels, the competitive advantage of department stores is weakening.

Department stores have always been the main channel for clothing sales. However, due to the identical location, high cost and limited performance of terminals, there are many problems such as personalized terminals and similar brands.

For garment enterprises, super life style shopping center has become a new alternative to department stores.

Super life hall, shopping, dining, entertainment, leisure integration, ensuring a large volume of traffic and enough "consumer viscosity", one-stop shopping experience, allowing consumers to buy time to elongate, shopping desire greatly enhanced.

Shopping centers generally have a larger body size, which can give clothing brands more abundant terminal space, and create shop images according to their own ideas.

In addition to the large shopping centers, there are also smaller and smaller theme department stores, which are about 5000 square meters or even 3000 square meters.