Marketing fable Old woman and young man

In a rainy afternoon, an old woman walked into a department store in Philadelphia. Most of the tellers ignored her. But a young man came to ask her if she needed some help. When she answered that it was just waiting for the rain to stop, the young man did not sell anything to her. But the salesmen did not immediately turn around and leave instead of giving her a chair.

After the rain stopped, the old lady thanked the young man and asked him for a business card. A few months later, the shopkeeper received a letter requesting the young man to collect orders for a whole castle in Scotland. This letter was written by the old woman, and she was the mother of Carnegie, the steel king of the United States.

When the young people packed their bags to go to Scotland, he was promoted to a partner in the department store. This example is the best illustration of the law of reward increase, and the reason for the increase in remuneration is that he has paid more attention and courtesy than others.

Revelation:

　　 Now many business All brands are playing service, but what we see more is that the service has not been increased, but the price is much more expensive. Those so-called services are aimed at goods rather than people, which only increases customers' doubts and resentment. This story provides us with a way to attract customers back. Sell yourself Excellent model.