In the fifteenth China (Humen) Trade Fair The famous fashion casual wear brand " eminu Appearing at the exhibition site, the exhibition site was blown up for a while. Fashion storm 。

In terms of product development, "IMI Nu" takes the concept of "creating high quality high-end fashion casual clothes" as the design concept, delivering modern urban leisure culture to consumers at all times, establishing and training a group of highly professional designers, and setting up multiple product R & D cooperation sites in Hongkong and Europe and America.

On the promotion of brand image, after the movie and TV superstar An Zaixu, Stephen Fung, Joey Yung and Hongkong idol men's group B0Y "Z" as the brand endorsement, in June 2007, the company also invited the youth idol superstar to be a new spokesperson, to inject new youth vitality into the "eminu", and to transmit the new brand idea.

In terms of image design, the company has a professional planning and design team, combined with the latest brand store image strategy, to provide unified, professional image design, advertising and campaign planning for the national terminal stores, so as to rapidly enhance brand awareness and reputation with distinctive store image, warm shop atmosphere, intimate and efficient service.

Today, Emin has created a new attitude towards life and a new concept of life -- breaking the rules and creating new popular styles. Dare to explore, practice bravely, new combinations, new techniques, new interpretation of fashion and leisure, and new visual experience, showing the spirit of exploration advocated by Ibrahim.

Beyond 2010, Yu Xinxing, with the firm belief of "leading dance fashion", is constantly learning and growing, and serves the people of the world with sincerity. Finally, he will write a new "Yi Min" legend in the boundless blue ocean.