November 25th hearing recently, the reporter was informed that Alligator The group has developed nearly 10 "alligator hall" in Beijing, Shanghai and Guangzhou. brand Image and value also led alligator to the locals. market Sales. Lin Jiancheng, President of the alligator group, told reporters, "this" life hall "has set up a consumption experience and image, and many enterprises in the industry are trying this way.

"The building of the alligator hall is not only an occupation of the market segments, but also a fashion sense for the alligator brand." Lin Jiancheng said the alligator hall will be opened in various provincial capitals in China. Different from the general store, the alligator hall not only focuses on the development of fashionable casual shoes and clothes, but also integrates elements such as leisure, entertainment and color into the living hall, and adds accessories such as belts, business bags, wallets and so on, so as to ensure the effectiveness of the exclusive stores and create a one-stop shopping concept.

"We choose all the first tier cities or provincial capitals, and all the living rooms are located in the prosperous business circle of the city. The business area is hundreds or even thousands of square meters. The decoration is fashionable and the products are abundant. The two floor is equipped with coffee, leisure area, computers and other service equipment, so that the consumers really feel the extension and service of the brand of the alligator brand, which is conducive to the display and dissemination of the brand image, the brand culture and the shaping of the corporate culture." Lin Jiancheng briefed reporters that most enterprises expect to enhance their brand image and break through the international brand's dominance of China's first and second tier urban markets, and create a living hall mode. Upgrading the terminal image is an important move.

Reporters learned that, at present, whether Anta sports life hall, or crocodile Laplace, in space vision will be supplemented by relaxed lifestyle elements and fashion elements, through the life of the shelf combination of props and fashion personality display techniques, bright colors POP, create a new visual experience, successfully create a fashionable sports goods shopping hall. "This is to comply with the requirements of market development, and constantly transform the operation structure, so as to form the brand of enterprises, make dislocation competition and get market recognition." Lin Jiancheng said.