With the development of electronic commerce, telephone is not only a tool for communication, but also an important tool for marketing and business development.

This article will show you how to do this.

1. first, you must clarify the purpose of the telephone interview, and know what you want to get through this telephone interview.

2. before making a call, you should design the process to achieve the desired goal, prepare a list of questions, and prepare for the possible answers.

3., you can call a department or a company, which can help you find the right interviewee, and help you understand the organization's operation mode of the company (such as the decision-making process of the project, procurement process, etc.).

If you need to make the same phone call to many similar enterprises, this information will be very helpful.

Human resources department, President Office, purchasing department, investment department and so on are the departments that can make first contact.

4. it is a good choice to start a telephone interview by selecting a higher executive branch of a company (e.g. CEO).

Because the Secretary of a company president or president usually knows which department or who is responsible for the work.

Considering that their work is very busy, it is a good choice to ask questions in advance. For example, who will be responsible for your company?

Work? "

5. if you get a lower level contact information from a higher position (such as CEO), you should give the name or position of the higher level person at the beginning of the interview, so as to enhance the credibility and importance of the interview.

For example, "Wang Wang of your company asked me to call you to find out..."

6. after making brief introductions to your company and individuals, you should first ask the interviewee's permission and then enter the official content of the telephone interview.

7. if the interviewees are busy at the moment, try to arrange the next interview with the interviewee as much as possible.

The question of selectivity should be adopted in the appointment, for example, "do you want to see our next interview tomorrow morning or afternoon?" "is it two p.m. or three p.m.?"

8. during the telephone interview, we should pay attention to the background sound, such as telephone ringing, doorbell, and someone speaking. At this point, we should ask whether the interviewee needs to leave. This shows your respect for the respondents.

9. improve your ability to ask questions and listen.

Ask questions to guide your phone interviews, listen to the respondents correctly understand the intentions of customers, including voiceover.

10. the last point is also the most important.

Be confident and persistent, and you will be able to find the person who gives you information or buys products.