Up to now, POOVE For 20 years in a row, it ranks first in the youth sports equipment industry in China. According to its newly formulated second 20 year plan, POOVE's goal in the new era has evolved into the world and global development. Sportswear for young people The first brand.

What makes POOVE able to get rid of other brands that even started earlier and take the lead in the industry? In addition to the dual core driving force and channel power summed up by previous marketing experts, another factor that I have to mention is POOVE's brand marketing power. It is here that POOVE has mastered the code of brand building, set up its absolute leadership posture in the youth sports equipment industry, and set the target in a broader and deeper international market, setting up a brand-new national brand image and turning a new chapter in China made.

In fact, since adjusting strategic direction to enter the youth sports equipment industry, POOVE has been paying considerable attention to brand growth in the market and consumer audiences all these years. Through a lot of market observation, research and experience accumulation, POOVE summed up a set of marketing promotion methods or brand building methods. According to the current consumption market in China, the impact of consumers' opinion leaders is still far-reaching. Therefore, in order to create brand image, it is necessary to inject "rush" into the market at the right time, so that the whole market can reach a boiling point at regular intervals. Boiling point marketing 。