Solutions To Avoid Channel Impact On Apparel Line
Mode 1: distinguish brands from different channels
It is a strategy adopted by many traditional brand enterprises to distinguish brands from different channels.
such as
Home textile
Launched LOVO brand for online shopping; Huarun home textile launched the online shopping brand luxlulu; the famous American popular shoe brand Hasen is also dedicated to create the state of Mason for the network channel.
This practice of creating new brands, though slow start and training takes time, is worth looking forward to in the long run.
Mode 2: international goods under line selling line
Online channel
International merchandise under the selling line is also one of the strategies. This is because many famous brands, especially the high-end international fashion brands, are accustomed to letting customers miss the feeling they can't buy, and will not easily let these brands enter the online shopping channel.
Mode 3:
Flash Sale
Another strategy is time sale, which is a very popular mode of operation now.
Its website will not be a traditional directory format, but will be sold in one file and one file. Each time period or daily or weekly, only a promotional product will be launched for its members, and the activity will be cancelled at the end.
This pattern is more popular in Europe and America, such as GittGroupe.
At home, such as ihush, Qiao Qiao language, VIP sale will wait for the website.
This mode can not only carry out intensive shipments in a very short time but also affect the offline channel.
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