With the April 8th Rome Century The autumn and winter product launches and signing ceremony of CCTV in 2011 fall smoothly. Men's underwear The market has ushered in new energy. It is reported that the new product shows 112 Italy style men. Panties And a variety of suits and underwear. Socks And diffuse Cruising Italian Style Romantic style of the venue, staged a romantic beauty of the wind. Italian style Annotate the new connotation of Rome century Italy Style Men's underwear again. In addition, the Guangdong news channel, public channel, underwear show, China apparel net, international underwear net and other mass media and authoritative media and excellent from all over the country were gathered at the conference. Agent To discuss the development of Rome century brand underwear.

Throughout the men's underwear market, its brand operation is in the bud, and the market is on the rise stage. From the perspective of development, the quality underwear is a focal point in the needle spinning industry, and also a depression where new wealth is gathered. With the increasing demand for sophisticated life by consumers, the traditional underwear has been unable to meet the consumer market. Therefore, Zhongshan color Yi Garment Co., Ltd. is targeting the market development trend, strategizing and launching the Rome century brand orient to high-end underwear. Since its launch in October 2008, its brand has been popular in the underwear market because of its unique brand positioning and the aesthetic design concept of Italy. According to the data, Rome century brand covers many provinces of the country, and occupies a high share of the market. It is a "miracle" in the industry.

How can we achieve today's Rome century? In the interview, Chen Deqiang, chairman of Rome century, mentioned a key word -- team. He pointed out that the success of the Rome century brand was achieved by the large team of the whole company's employees. He likened the company to a car in an image, and the employee affirmed any employee of the company for the parts on the car. He has repeatedly stressed that the company provides only a stage, and the performers on stage are the dripping of every employee. While Ms. Ceng Guoping, a senior dealer from Beijing, shared her experience on the stage, she affirmed the team assistance of the Rome century. She mentioned that headquarters sent salesmen to agents terminal to assist and professional advice, and help dealers analyze problems, so that sales volume of distributors increased rapidly. "The support from headquarters not only brings about the growth of turnover, but also reflects the importance and support that the head office attaches to dealers, and providing technical sales support is most needed by dealers. Underwear industry just lacks this kind of support. Zeng told reporters.

A strong team strength is like the wings of an enterprise, which drives enterprises to rush out of the market quickly. In the interview, Lei Hongbo, executive director of Rome century, talked about the successful development strategy of boutique underwear. There are two points. One is to do well in product, communication and service, and the details are in place. The two is to intensify training and enhance the combat effectiveness of the team. According to the insiders, with the shortage of labor force, low added value, squeezing resources and profits, and so on, the industry's healthy development momentum is restricted. In the face of the growth of men's underwear market 20% per year, in the transformation of underwear industry crisis and machine coexistence background, Rome century adopts brand strategy to lead the way and stand out. Three years, Rome century brand started from "four words" to 40 million. This is a miracle. It has created a new business model of Zhongshan underwear board, and successfully led Zhongshan underwear board brand oriented enterprises with underwear as its main business.

In 2011, the Rome century joined hands with the authoritative media CCTV network to become the only partner of men's quality underwear, and can use CCTV's trademark to invest in such a large scale. We can see that it is ready to build top brands.

2011 China international underwear culture week and the sixth Shenzhen international brand underwear exhibition are coming. What kind of gesture will Rome brand show?