The Rules Of Retail Industry Need To Be Redefined: The Rise Of Chinese Male Consumption

More than ten years ago, Chen Qinghai, who had just arrived from Taiwan to Shanghai, would not hesitate to give an affirmative reply. However, the current situation is just the opposite. In the Pacific department store operated by him, the men's suit counter is shrinking at an alarming rate. Instead, it is replaced by more detailed men's products counters: casual wear, accessories, shoes and even cosmetics.