The gap group, which is worth 14 billion 700 million, is facing a challenge.

Pam Wallack, director of group global creative center, said in a statement, "after three months together with our creative team in New York, I decided to make a big change in our adult creative team."

The group set up the global creative center in New York three months ago.

The group said that with the help of Jennifer Giangualano, the Pam Wallack will be responsible for the daily management of the Gap brand adult series creative team.

Group president Glenn Murphy thanked Patrick Robinson and pointed out that he has been adhering to and defending the Gap brand in the past four years.

After learning about the fate of Gap design director Robinson, retail analysts and fashion experts speculate that the whole supply chain of the group will undergo great changes. With the subsequent layoffs, management changes, product upgrading and design and business coordination, the group will show a new face to consumers.

Analysts and experts also mentioned that Gap may be tired of the commercialization and price driven fast fashion mode of products, which needs to be redesigned and positioned.

Just like the big move of brand development of Abercrombie&Fitch, Gucci and Coach, will Gap follow suit?

Retail analyst Jennifer Black predicts

"Anything can be changed, but this project is huge and requires many efforts, not just the Gap brand itself.

Banana and Old Navy need to take actions to internationalize and franchising.

This change is deep, but so far, it has only stayed in management. "

One Gap competitor said.