Vietnam's footwear industry has been developing for 21 years, and now it is experiencing a kind of labor pains. From the end of last year, the EU's abolition of GSP in Vietnam has made Vietnam. footwear industry Go into a dilemma.

However, from the end of last year to May this year, Vietnam's footwear industry is gradually getting rid of this dependence and gradually getting rid of its dependence on foreign capital and actively developing Europe, Southeast Asia and China. market And made the footwear industry by 2015. Exit The target is US $9 billion 100 million.

Foreign investment favored Vietnam footwear industry

21 years ago, foreign investment began to invest in Vietnam's footwear industry. According to the statistics from Vietnam's Ministry of trade, Vietnam attracted 34 foreign shoe companies to invest in the country in 1990-1997 years, with a total investment of 447 million US dollars. In the past 1998-2000 years, the total investment of 27 foreign investors was 250 million US dollars. Investors mainly came from Korea, Germany and Singapore, and Hongkong, China. So far, a total of 67 foreign shoe investment operations are being carried out in Vietnam, mainly producing sports shoes and leather shoes, with a total investment exceeding US $700 million.

The EU is the largest market for Vietnam's footwear industry. It is precisely because of the preferential treatment of the European Union that Vietnam's footwear industry has always been highly competitive in the European market.

According to GSP, the EU will provide unilateral tariff preferences to developing countries. The representative of the European Union office in Vietnam has explained that if the value of exports to the EU by a beneficiary country (such as Vietnam) accounts for 15% of the total value of the same products exported to all EU countries, that means that the relevant industries in the country are sufficiently competitive so that no preferential treatment is required.

Vietnam's sales performance in 2006 has impressed the European Union. Vietnam's footwear exports to the EU accounted for 19.9%, which is the bottom line for the EU to abolish the GSP treatment for Vietnam's footwear industry. In addition, the EU pointed out that the number of Vietnamese shoe workers has doubled over the past 3 years, reflecting the size of the export trade of local shoe industry and the need for GSP support.

The EU's preferential policies have been lost and many Vietnamese shoe investors have been locked in their eyebrows. How to make Vietnamese shoe prices have competitive advantages in the market, the style and the quality of labor and quality need to be considered comprehensively.

Germany and China become new markets

Unable to enjoy the EU's preferential policies, shoe makers have racked their brains to retain part of the original market and continue to open up new markets.

Germany, which has become the country of export growth of Vietnam shoe industry, has second shoes exported to Germany, second only to China. In the first half of last year, Vietnam's leather shoes exported to Germany increased by 10.2% over the same period last year, reaching 41 million pairs. Last year, Vietnam exported 71 million pairs of leather shoes to Germany. This is mainly because Vietnam is cheap and the price of leather shoes is cheaper than that of Germany and other European countries.

Vietnam is also optimistic about China's huge market for exports, but China is also the biggest competitor of Vietnam's footwear industry. Making differentiated shoes is the main manifestation of Vietnam's export to China. Biti, a Vietnam shoe maker, has plans to expand its exports to the Chinese market in the early years, and has achieved remarkable results. The company's factory is located in Lao street, and its revenue last year was 87 billion Dong Dong. The company said the rise in revenue largely depended on its sales of 90% of its shoe products to China. Biti also made a new plan, when the company's sales reached 100 billion Dong Dong, the company may open factories in China.

The market of Yunnan and Guangxi is the "stepping stone" of Vietnam's footwear industry. In Yunnan Xishuangbanna wholesale market and Guangxi Nanning East Expo, Vietnam can see the hot shoes of Ping Xian shoes, slippers, flip flops, beach shoes and sandals. Chinese consumers are entering the cognitive stage of Vietnam's footwear industry.

In the wholesale market of Xishuangbanna, Vietnamese shoes have many stores, which are of good quality, comfortable feet and very popular. At the East Expo, Vietnam's shoe industry is getting orders from the owners of small and medium-sized private enterprises in China. It is also a business opportunity to do Vietnamese shoe business in China.