With the continuous development of China's footwear consumption, brand However, due to the difference in brand strength and development strategy, direct and franchisee have become the two major forms of development. How to make the franchisee grow bigger and stronger and highlight its own style, the author summarizes the development of many franchisees, and thinks that the following 6 aspects can be worked hard.

1, the location of leather shoes to join stores determines the performance of 60% if leather shoes The shop owners are not good at location selection, so it is difficult for them to make a big shop, so the so-called Libby people are more important.

2, the boss's own ability, because Boss The way of thinking decides the rise and fall of leather shoes franchisees. Throughout the development of franchised stores, every step is inseparable from the boss. At the same time, the beginning of leather shoes stores are very different after 35 years. The boss is the most powerful promoter of leather shoes stores. If the boss's strength is not enough, the shoe stores will lose their motivation. The boss must be the so-called "heaven help" self-help person.

3, the planning of leather shoes brand is very important. Leather shoes brand is the source of the development of leather shoes franchise stores. If the shoes store does not have the brand of leather shoes, then it will not develop. If the shoe stores do not have the advantage, the shoe brands will not be big enough to join the stores. If the shoe stores do not have the first-rate leather shoes brand, the franchised stores can hardly be the first ones. The leather shoes brand is the pillar of the leather shoes joining stores. If there is no pillar, the development of the franchised stores will be impossible.

4, customers are the foundation of the development of leather shoes franchise stores. The number of customers determines the performance of leather shoes franchise stores. Customers' consumption ability determines the sustainable development of leather shoes franchise stores. Therefore, the core of the marketing of leather shoes affiliate stores is customers. We must work hard to develop new customers and retain old members.

5, employees are the fuel of the development of leather shoes franchise stores. If the fuel is sufficient, leather shoes can join the shops to run fast, if the fuel is insufficient and inferior gasoline, then the operation of the leather shoes stores will not normally be anchored regularly. A shoe store that often has such problems can not become a famous shop. So satisfying the needs of the staff and satisfying the employees is the prerequisite to ensure customer satisfaction.

6, we also need to mention the sales promotion section. Sales are the source of performance, the weapon of profit, the number of customers who are most concerned about the number of customers and sales performance. If the sales promotion of leather shoes is backward, the performance is definitely not good. All the bosses are most headache is the lack of sales promotion means. Quality based hospitality is the best promotion, serving customers and serving customers, so that customers can feel free to save money for customers, that is, the best idea of sales promotion.