In July 22nd, the people of mebang costumes told the author that with the launch of Transformers 3 in China, the American Apparel has been launched and the 3 series products are estimated to be about 80, with a total shipment volume of nearly one million pieces.

Change 3 series clothing price 79-100 yuan, if sold at full price, will bring about 80 million yuan for American border clothing. Sales volume 。

The 3 series products of the United States are authorized by Hasbro Inc and Paramount Pictures, and the above persons refused to disclose the specific licensing fees. However, the personage introduced that the animation authorized the United States and the state clothing to cooperate with the foreign party in the way of income sharing, in which the proportion of the foreign party obtained is generally about one digit percentage.

In addition to the development of the 3 series of clothing, Mei Bang clothing continues to be implantable marketing in the movie, changing the 3 hero in the movie wearing the clothing of the American state clothing products for 5 minutes or so, for this cost, the above-mentioned people say it is in accordance with the rules. International practice To pay.

Previously, in the cooperation with Transformers 2, Input output The proportion is about 1:2, and the sales of Transformers 2 series clothing are also about 1 million units.