It is easy to find that the "90's" is gradually becoming the consumption concept of the mainstream consumer groups. The emotional, boastful and symbolic values of commodities have surpassed the material and value of commodities in their eyes. When different freshness and good mood produce "90's" consumption discourse power, the new and old consumption consciousness has become the driving force for their continuous consumption.

Consumer behavior is actually a manifestation of the comprehensive phenomenon of consumers' economy, psychology, culture and society. "After 90" people in the house, light mouse, from one side of the screen will be able to look at the structure of 10000 kinds of goods, compared to the price of each shop, beloved things will be delivered from thousands of miles away, this kind of relaxed, convenient magic consumption, material experience, more is a new and bold consumer psychology.

Pay attention to the feeling and experience in the process of consumption, and pursue the consistency of product or service with their emotional experience. If we aim at the marketing of "post-90s" group, we can integrate the product or brand concept into entertainment, give the post-90s' comprehensive feeling of vision, hearing, touch, taste and smell, so that they can understand the pleasure of consumption in entertainment; by creating a fashionable living hall, let them experience the functional characteristics of products in a specific consumer scenario, and have a more real perception and cognition of the product function, these interactive experience marketing can greatly stimulate the consumption desire of the "90s".

Aiming at the "post-90s" consumption mentality advocating self individuality and pursuing difference, we use the "scarce" consumption strategy to deliberately create "limited edition" products, implement the hunger marketing mode of "restricted scope", use "scarcity" to achieve the consumption display after 90, and stimulate the fanatical consumption sentiment by "scarcity" personalized marketing, which proves that it is effective.

Catch the "90's" pursuit of self, and have a strong sense of group consciousness. Aiming at their group QQ world, blogosphere, MSN circle, happy network circle and so on, we can help them experience the consumption interest while transmitting experience emotion platform for them, through self consumption sharing, and infect the circle consumption culture and other efficient marketing methods, we will be able to build the trend of group consumption.

The "post-90s" who are growing up with high technology are the "diamond" consumption class in the new era. They have rich information sources and are very knowledge-based. They can be experts in consumption of various fashion products. How to cater for this group's consumption psychology in product design innovation, strengthen the unique selling point of the commodity function, transform the unique bright spot of the product into the consumer's unique interest value point, and aim at marketing the personalized culture of the commodity in the most familiar new media of the 90's, and guide the consumers to produce consumption motivation in the individual mood and emotional experience, which is the constant efforts of the business innovation in the business mode.

China's "post-90s" is a rapidly growing consumer group. Their consumption psychology and consumption consciousness influence and dominate their powerful market discourse power. Understanding the consumer's psychological feelings of the group and analyzing their consumer behavior passwords are the key to the trend of the consumption trend in the future and really grasp the business opportunities of the mainstream consumer market in the future.