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Animation Art Infiltrated Kasiron To Lead The New Generation Of Fashion

2011/8/26 10:59:00 85

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Under the pattern of the collective efforts of the major shoe industry brands and the market for children's products, the competition of the whole industry is more intense. Under the temptation of such huge market opportunities, many brand shoe companies are scrambling to enter the field of children's shoes and clothing, and grab this salivating cake.

It is reported that

Children's shoes

China has at least 38 billion yuan market scale every year. This potential attracts many enterprises eager to emerge in the shoe market.

It is true that shoe companies based on children's shoes industry are facing opportunities, but at the same time, the pressure of challenges will follow.

With the aggravation of the homogeneity in the footwear industry, in addition to relying on superior products and meticulous services to build strong brands, shoe companies are also critical in marketing.

Flexibly and effectively using various marketing methods can make shoes enterprises stand out from the crowd and play a vital role in brand awareness and market share.

In the face of domestic children's shoes enterprises are generally lack of strength.

Marketing

In the current situation of strategy, a few shoe enterprises have grasped the special psychology of children's consumption groups, excavated excellent designers from the animation industry, designed animation for their brands, and opened a new mode of brand animation marketing.

Then, with the animated image of consumers as the carrier, the brand and products will be passed on to consumers, hoping to create emotional resonance among consumers, so that the brand image can be implanted in the minds of consumers.

Some of the most powerful children's shoe companies are paying high salaries to hire excellent anime designers to invest heavily in the purchase of popular animated cartoons, with a view to achieving the best results of animation marketing.

The emergence of animation marketing has undoubtedly injected fresh blood into the promotion of children's shoes. Nowadays, the implanting of animation elements has become the focus of every big shoe company, and to some extent, it has cracked the embarrassing situation of brand homogenization.

As one of the few children's shoes brands with independent cartoon characters in China, Kasiron took the lead in naming Hunan's Golden Eagle cartoon channel's children's column "child's heart hitting the earth" in 2006, and let the lovely dinosaur image go deep into children's hearts.

And in the same year, the introduction of a brand-new "dragon corps" - Jin Jin, Wei Wei, Kaka, Xi Xi, long lung, the emergence of five cartoon images has established a successful example for the marriage between brand and animation.

The brand-new cartoon image from the spirit of the spirit to the individual movement performance, the vivid image design has fully displayed the Kasiron brand dragon element localization, through to the color, the attribute mark, the facial expression movement, the skill characteristic, the personalities and so on the omni-directional fusion establishment, causes the cartoon character image to be more distinct, has the memory spot; simultaneously, by five elements element reestablishes, maximizes the cartoon character's individuality, has agreed with Kasiron's brand image, the product and the enterprise animation application.

In the future, Kasiron will also choose some suitable scripts to make 3D animated cartoons, introduce his own cartoon manuals, and use products as promotional channels to display these cartoon images on products and packaging, so that they can be vividly interpreted, and gradually become popular among the people, laying and expanding the basic share of the consumer market.

Kathy dragon seeks to achieve the perfect combination of art and brand, and strives to create first-class leisure sports and daily necessities for Chinese children.

Kasiron not only does his best in comic and animation marketing, but also attaches great importance to brand innovation.

Special materials

And patent technology to create children's health as the core concept of shoes.

Nowadays, the sales performance of Kasiron's children's shoes in all parts of the country has achieved good results. The annual sales volume of children's sports shoes, which are positioned in fashion and vigor, has exceeded 3 million pairs.

Kasiron also set up a branch in Chengdu, Zhengzhou, Zhuzhou, Guangzhou, Taiyuan and Hangzhou, the six core cities, and set up a marketing center.

According to statistics, at present, the number of children under 14 years of age in China accounts for 25.4% of the national population. At the same time, the number of new babies per year is about about 20000000. In addition, the growth rate of children is fast, so every child has new demands for shoes and clothing every year.

While paying attention to the quality and satisfying the individualized demand, Kasiron will take the initiative to introduce cartoon image for marketing, and provide a good opportunity for the full development of the brand, and take the lead in the new market of children's shoes.