No matter how well your shoes are, how can they be monopolized? How can customers be sticky? If they keep on complacent, they will be eliminated by the times.

　　鞋服產(chǎn)業(yè)，應(yīng)該是最開(kāi)放的行業(yè)，原因有三：首先，全球人類(lèi)(包含男人、女人、不男不女人)+部分禽獸譬如阿狗阿貓寵物之類(lèi)都需要穿著鞋服，規(guī)模之大，不能不開(kāi)放;其次，鞋服這東西，人們想怎么保守或者保護(hù)，從出發(fā)點(diǎn)、動(dòng)力、技術(shù)這幾個(gè)環(huán)節(jié)上很難真正的做到吧?再者，如果衣服本身就采取了封閉、保守之類(lèi)的態(tài)度，不是離衣服的本質(zhì)之一—增加“性魅力”就相去甚遠(yuǎn)了嗎?問(wèn)題恰恰是，很多時(shí)候，你看很多時(shí)裝學(xué)院的老派教授們，本身穿得再Classic不能再Classic(這里Classic可以引申為“土”)，可是他們對(duì)自己稍顯陳舊的時(shí)裝知識(shí)，還時(shí)常敝帚自珍，不允許學(xué)生們拍照(拍照和做筆記有什么本質(zhì)區(qū)別嗎)，更談不上想獲得整個(gè)電子文檔。 In particular, the old fashioned professors from European and American fashion colleges are even more so when dealing with Asian and African students. Sometimes, I would like to tell them that, first, the knowledge you have demonstrated is not something of a "nuclear weapon" level. Second, the fashion industry itself should be more open rather than conservative.

Speaking of openness, I have always advocated that traditional industries such as shoes and clothing should learn from the electronic information industry. There are two different examples to illustrate. One is apple. From more than 20 years ago, anyone who could laugh at its fallen children and become a leader in the world of science and technology, information, electronics, fashion, and tide people, and even the little angry birds can't play the game of young teeth. With the Apple's flaming, if Apple does not have "open" innovation, what is the present? The other is Tencent, with occasional and inevitable reasons and circumstances, and is embarking on the road of opening to the outside. In fact, it may be worried about a truth: how can your product be monopolized, and how can customers be sticky? If it has been steadily closed down, it will not be impossible to fall down.

With regard to opening up, H&M's fast fashion brand is worth learning. In the background account of media reporters and fashion commentators, it can see the products list and photos that will be released in a few months. According to the logic of professors at the old fashion academy, they may wonder: Oh, my God, how can you tell me the new catalogue and photos after a few months? Who knows which competitors you are competing with?

However, fashion Footwear business rules have changed. I do not want to make a deep and profound statement that what fashion has entered from the product era to the era of customer dominance and then to the era of customer participation and creation. What I would like to say is that whether it is shoes and clothing itself, or production technology, creative ideas, or design concepts, and even the customers themselves, they can be shared and opened. Of course, the premise is that you and I agree that the significance of the existence of shoes and clothing is to make our lives better, similar to the great cause of "the liberation of all mankind". Since the idea is consistent, then what is the reason?

The meaning of "open" in the fashion industry is, on the one hand, to conform to the "Providence" of doing business, and to recognize current affairs as a hero. The two aspect is the temperament of the industry itself. Above all, openness should be footwear industry , Clothing industry Instinct. As for how to open up, I think you know. Just ask in your heart: are you open today?