In addition to discounted "cover up", the United States Clothes & Accessories Shang began to "transform" the style and material of clothing.

In recent days, the US consumer market has entered the peak season before the start of school. U.S.A Businesses are trying their best to cover up the fact that clothing prices are rising this autumn. They either call it a new fashion after reducing their clothing, or add a relatively low cost excipient for the so-called redesign.

Because of the rising cost of textile materials and labor, the retail price of American Apparel products has increased by an average of 10% this autumn. However, American manufacturers are worried that the struggling customers, who are struggling with the price increase due to the economic downturn, have come up with various measures to prevent consumers from perceiving the price increase.

It seems to the industry that concealing price increases is an old trick for the retail industry to maintain profits, such as raising the price to more than the actual needs, and then hanging out the price tag. However, raw material and labor costs have remained stable over the past 20 years, but the manufacturing cost of the textile and garment industry will increase by 10%~20% in the second half of this year, prompting retailers to come up with new strategies.

At present, the major retail stores in the United States have raised the prices of specific products and transferred some of the rising costs to consumers. Faced with the continuous rising of production costs, some American apparel retailers worry that the rise in prices will cause customers to lose. clothing The product's style and material are transformed.

Some manufacturers increase sutures, trim buttons or trims on clothing, which may increase the manufacturing cost by about $1, but the selling price may increase by more than $10.

The Abercrombie& Fitch, which sells mainly youth apparel, is known as its "redesigned" jeans, which is more flexible and flexible. The price is mostly priced at US $78 ~88 US dollars, up by about US $10 over last year. However, experts in the industry believe that these jeans are thin and difficult to guarantee.

SAI of consumer behavior in the US Marketing Bill Melnick, head of corporate strategy, said that most consumers may not be aware of strategies to hide prices, but now consumers are very pragmatic. If they feel that they are not worth the money, they will not pay for them.