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Tianjin'S Friendship Mall, Hisense Plaza And Other High-End Shopping Malls In Tianjin.

2011/9/26 12:05:00 35

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With the coming of the "eleven" golden week, along with the arrival of the peak season of consumption in department stores this year, the high-end shopping malls in Tianjin have started a hot trend. A number of top international brands have been heavily employed to recruit international models in the high-end department stores such as friendship mall, Hisense Plaza and so on, resulting in a turnover of at least two times that day.

　　 First line brand is keen. Hip show marketing "

A few days ago, reporters visited several shopping malls such as friendship mall and Hisense Plaza, and found that many high-end brands, especially the big brands of the first line, were holding T show shows in autumn, such as MaxMara's new products show, jewellery jewelry show and so on.

Interview MaxMara Lou Li, director of public relations, understands that the brand as a high-end brand in recent years has begun to hold new products in Tianjin. Apart from the increasing consumption of high-end products in the city, it has also become a very popular form of marketing. Zhang Ying, manager of Tongling jewelry Tianjin store, said that walking shows can make the brand better communicate with consumers and deepen the impression of brand in the minds of consumers.

Some brands' public relations managers also say that in order to run the new products every year, the company will not hesitate to spend a lot of money.

The quality of walking shows increased year by year.

"Brand shows can not be separated from models, and a high-end brand clothing needs temperament and unusual models." Lou Lishi said that the new autumn show shows that the company has invested a lot of ideas and funds, and invited many international models to come to the scene to help build the stage and personnel costs.

According to the insiders, the first-line brand is very valued for the quality of marketing activities, including the details of drinks, refreshments and so on, and the devotion to the model is more willing. The proportion of high-end consumption in Tianjin has increased year by year. Brand show Activities are also increasing year by year, and even some brands put the world's first activity in the city.

When it comes to the return of "walking show marketing", insiders say that the investment in the show marketing is very worthwhile. Often a show can stimulate the turnover of the brand on the same day. If the brand name shows the long-term impact of brand recognition on the brand, the future sales increase will be even more difficult to estimate.