Recently, Everlast, a well-known international boxing and sports leisure brand, held a brand press conference at the Zhi River DreamWorks workshop in Shanghai, announcing its official landing in the Chinese market.

The Everlast brand from the United States will provide fashionable young sportswear and footwear for young consumers in China, and provide boxing equipment and fitness products for professional boxers and enthusiasts.

It is reported that Everlast will open the first store in Shanghai, Beijing and other large and medium-sized cities in China in March 2008, and plans to break through 100 stores by the end of 2008.

The brand press conference is the first appearance of Everlast in China.

Everlast brand products are sold in more than 90 countries and regions, including the United States, Australia, Canada, France, Italy, Japan, Korea, Taiwan, China and Hongkong, and the annual retail sales are nearly US $1 billion.

BMH is the exclusive distributor of Ev erLast brand in mainland China. The company absorbs the design essence of Everlast global key market and enters the Chinese market. It integrates Everlast's brand spirit of "superior, persistent, unique, trust" and the characteristics of Chinese consumer groups, and interprets the concept of new mobile leisure.

"Following the success of Everlast in the Korean market, the landing of Everlast in China will further expand the share of the brand's Asian market," MarkMackay, senior vice president of global markets at Everlast, said.