This year, many garment enterprises in Zhongshan have sharply reduced their export volume, and there are difficulties in their operation. How should traditional clothing enterprises change their traditional marketing mode? Cao Yi, general manager of Zhongshan garment factory, has told reporters about a new breakthrough way of traditional clothing enterprises from "OEM" to "brand".

"Well used, the business market has been expanded, and it has not been used well, but money has been wasted."

Cao Yi said that for traditional clothing enterprises, it is also a good choice to make good use of e-commerce platforms such as Alibaba and Taobao in the early stage.

It is understood that before the promotion of clothing mainly "OEM", after years of development, last year began to run its own clothing brand.

"At this stage, we are going to walk on two legs" OEM + brand ", and will continue for a period of time.

According to the introduction, clothing is not only a traditional industry but also a fashion industry. As a fashion industry, we need to constantly innovate.

The company invested exclusively in the establishment of brand exclusive water washing plants, weaving factories and processing plants, and set up a professional quality management team to pay close attention to product quality, and set up a professional brand marketing service team.

"Traditional clothing enterprises have a way to expand factories and reduce orders without making orders, so that enterprises are easy to be led by foreign customers."

Cao Yi told reporters that in order to avoid this situation, their enterprises take full advantage of the situation reflected in e-commerce, effective "adjustment list."

On the one hand, if the order is many, and the enterprises are busy, they will be allocated to cooperative enterprises appropriately. On the other hand, according to the market sales situation of different regions, the regional allocation should be carried out to avoid the backlog of goods.