As we all know, China is the largest shoe processing country in the world. It is also the country that produces the most kinds of shoes independently. However, there are few products that meet international high quality standards, and few of them can be unique in international sports events.

Based on this, for China

The national brand must be positioned from the brand shaping. In these respects, domestic shoe enterprises lack innovative thinking.

Foreign brands entering China are taking advantage of China's large population and vast market.

Their aim is to use capital and technology to achieve their own purpose of making money.

For example, the gap between McDonald's in a sparsely populated European country and China with a population of 1 billion 300 million is self-evident.

Therefore, China's shoe enterprises should seize the opportunity of increasing sports population to find different levels of consumer groups, consider the characteristics of footwear brand and promote the market through brand.

Shoe companies should not just grab the cake of sports events, but make use of the needs of these sports events to make the cake bigger, cultivate and develop sports products.

Sports events can bring diversified business opportunities, such as getting involved in some disadvantaged projects or cold door projects, and finding brand input from the space required by sports events is also promising.

We should not only see the increasingly fierce competition, but also see the compatibility of competition.

On this basis, we should also take into account the trend of internationalization, and the majority of shoe enterprises should strengthen cooperation in the competition with the international strong players and seek their own brand growth in cooperation.

If domestic products can be launched through China's media, the advantages of low cost and great benefit will make it easier to build a successful bridge.

Standardization of consumption demand

There are many factors for the success of large shoe enterprises abroad, and the most important point is standardization.

We must work hard in two aspects when we realize the technical updating and quality assurance of our products, that is, standardization in the process of production and management, and standardization in the marketing process.

In marketing, many businesses tend to focus only on product prices and product image to be chosen by consumers, so that they can only publicize them. In fact, they can fully publicize the characteristics of products from the standpoint of standardization so that everyone can understand that your product standards are in line with international standards. Once they are in line with international standards, consumers will think that your products are the most fashionable and the best.