藥品代理商成功運(yùn)作一個(gè)品牌的關(guān)鍵因素是什么,靠廣告炒作?還是人員促銷(xiāo)?這些都是過(guò)去做市場(chǎng)的主要條件;然而隨著市場(chǎng)環(huán)境發(fā)生變化,單純廣告或是人員促銷(xiāo)已不能決定成敗,選擇好的產(chǎn)品才是致勝的根本條件! 　　如何選擇一個(gè)合適的產(chǎn)品? 　　1、品牌知名度：經(jīng)銷(xiāo)商都希望做知名度高的產(chǎn)品,但是知名度較高的產(chǎn)品往往利潤(rùn)比較低,占資金多.所以實(shí)際上資金回報(bào)率不高. 　　2、產(chǎn)品品質(zhì)保障：如果一個(gè)產(chǎn)品投入了資金,突然出現(xiàn)產(chǎn)品質(zhì)量問(wèn)題可能導(dǎo)致前功盡棄;好的產(chǎn)品上市前都會(huì)經(jīng)過(guò)反復(fù)測(cè)試驗(yàn)證.如康美欣藥妝在上市前都會(huì)經(jīng)過(guò)醫(yī)院應(yīng)用,其實(shí)在醫(yī)院的銷(xiāo)售并不賺錢(qián),目的是經(jīng)過(guò)醫(yī)生使用后的評(píng)價(jià),是否沒(méi)有副作用,是否功效肯定.滿意的產(chǎn)品才正式推向市場(chǎng). 　　3、價(jià)格合理：化妝品類(lèi)的定價(jià)是由企業(yè)決定的,代理商往往尋求最低折扣,而忽略了產(chǎn)品的定價(jià)是否過(guò)高.

The main points of the product, and also the capital, are constantly being introduced, but they are always kept in the twenty products. This is the most effective quantity. 5, choosing a long line product, the time for short-term speculation has passed. Kang Mei Hsin cosmetics only made less than ten products in the first three years, but focused on R & D products, and made a solid market. This is a lot of domestic cosmetics are not willing to do. 6, the product features: at present, there are many explanations for cosmetics, but the most essential part of cosmetics is the need for channels (pharmacies) to guarantee sales, and Kang Mei Xin herbal medicine insists on doing this, so it is the most attractive ingredient in many domestic cosmetics. 4, the number of varieties is moderate, and there are many brands. In fact, many of them are duplicated. Too many varieties are difficult for consumers to choose.