Yesterday, a South Korean "Ke Lisa". Lane Bryant In the summer sale conference held in Han Dynasty, the models showed 6 series of more than 200 summer dresses, and the fashionable and exquisite dress made the costumes owners praise. Surprisingly, the founder of the Korean clothing brand is the real Wuhan man, Jiangfeng, 35.

As early as five years ago, Jiang Feng had been independent. Management A women's clothing company, Wuhan's "Ba Wei Sha" clothing company, is mainly wholesale of fashionable women's wear, and his father-in-law is one of the founders of Han style clothing. "Managing Barry Vee Ssha is equivalent to my internship in starting a business."

After five years of sharpening, Jiang Feng decided to create a new brand of women's clothing, South Korea's "sharp lady", positioning high-end high-end consumer groups, creating fine costumes, and marching to well-known domestic enterprises, and the new company will also register in Shenzhen. From the decision to make a new brand, in the half year's licensing stage, Jiangfeng excavated more than 20 outstanding fashion designers from Shenzhen and Shanghai, specializing in the design and production of new brand women's clothing, both in style and quality.

Why is it necessary to abandon the relationship with Wuhan from the innovative brand? Jiang Feng said that the Han style clothing was declining day by day, and with the appearance of "Wuhan production", it would be difficult to reverse the overall market situation by spending more energy. And now Japan and South Korea dress the most Popular Shenzhen is also the most powerful clothing city in China. Under the banner of it, it is easier to open up the market and brand when ensuring quality.

Li Qunbao, Secretary General of Wuhan clothing trade association, said that Han style clothing has lost its past glory. Now it is the pronoun of low-end clothing, and domestic consumers do not buy it. This is also the survival predicament facing the garment enterprises with two characters on top of Wuhan. However, among the two generation successors of Han style clothing, there are many young and promising people who are highly educated, willing to endure hardships, and accept more advanced business management concepts.

At present, a group of two generation successors have created a new brand by "curve saving the nation", and have gained market recognition. For example, the Shenzhen women's clothing brand "Bo Meijia", general manager Li Xiao is the two generation successor of Han style clothing. Wuhan Chen Fei, the successor of "Rong Rong" dress, created the two new women's clothing brands of "love" and "Shi Lai Deng". He invited designers from Italy to participate in the design. Last year, the brand cotton clothing sales exceeded 210 thousand.

After the fashion conference, the three stores of Dayang department store in Wuhan have reached a cooperation intention with Jiangfeng, and will introduce the brand and set up a special counter.