The seventeenth China Fashion Forum was held in from March 27th to 29th. Beijing The theme of this forum is "building a Chinese clothing brand under the world pattern". Mr. Du Yuzhou, honorary chairman of the China Fashion Forum, said at the forum that China's clothing industry entered a period of great potential for creating brands. Chinese clothing enterprises should strive to create new advantages to participate in international economic cooperation and competition, build China's value chain, gradually move towards the transnational value chain, and create their own market and brand.

After nearly 20 years of development, the clothing industry has gradually established the ecosystem of the clothing brand. But in the fast developing information age, in the face of the brand-new way of competition, how does the clothing brand plan for the next development and how to deal with the global economic changes and challenges? Nearly 100 domestic and foreign experts and more than 500 garment enterprise leaders and designers share the essence and value of fashion, brand and market in this forum, gather together the ideological originality and basic practice in different fields, look for the Fang Xianghe world value of the growth of Chinese clothing, explore how to take advantage of the opportunity of the reconstruction of the world economic order, present and convey the brand value, and build China under the world pattern. Clothing brand 。

Speaking on the theme of "moving towards a new world order", Mr. Du Yuzhou said that China's clothing industry has entered a period of great potential to create brands. He stressed that Chinese clothing enterprises should adapt themselves to the new orientation of international division of labor and strive to create new advantages in international economic cooperation and competition.

He pointed out that China's advantage over the past 20 years is manufacturing and supplying at the low end of the international supply chain, which is the path of newly industrialized countries in developing countries. But in 2000, from the low end of the value chain to the high end of the value chain, we began to demand new advantages from the beginning of 12th Five-Year. The most important thing is to create China's brand advantage. It is necessary to build China's value chain and gradually move from the Chinese value chain to the transnational value chain. It is possible for China's garment industry to create its own market and create its own brand atmosphere.

He said that this process has begun, and many enterprises are already integrating international innovation resources, including design resources, technology resources and international marketing resources. In the United States, Europe and Japan, there are already Chinese brand enterprises. Chinese enterprises are going out to build their own development network. Although this is not so obvious, this change is very positive.

Du Yuzhou believes that this is a promising opportunity for Chinese garment enterprises. Although the financial crisis has not caused the global economic recession, the financial crisis has far-reaching effects and the global economic growth is slow. Past brand innovation and international Marketing Network control is in the hands of multinational companies in developed countries. After the financial crisis, a group of brands with good market need to cooperate with Chinese enterprises and hope that enterprises will invest. Many large brands in China have also entered the international market.

He also believes that for foreign enterprises, China is not only the best, the most potential and the most realistic market, but also the best partner, so it attracts many foreign brands. They saw not only China's market demand, but also the vigorous development of China's industry.