Strategic Control Of 234 Cities
Strategic control of the 234 cities, brand differentiation competition sports apparel
market
Global sports shoes and sports
Clothes & Accessories
The brand has been ruled by ADI and Nike for a long time. How can the domestic famous products compete with the international giants in the Chinese market? And at the same time, can they find their own advantages through competition?
Distinguished birds depend on differentiation.
brand
Positioning, omni-directional multi level integrated marketing activities and strategic two or three, four line urban layout have been recognized by consumers.
First of all, on the brand side, the Limited by Share Ltd focuses on the core of sports and leisure products and the brand connotation of "sports happiness".
The Limited by Share Ltd has seized the Chinese government's promotion of the national fitness program, changing from a sports power to a sports power, and a historical opportunity for sports to return to the public life.
As the focus of product development, it has created the connotation of "Happy Sports" of the brand, avoiding the direct competition with professional sports brand.
Omni-directional and multi-level integration
Marketing
Activities form regional dominant brands.
The marketing promotion of Limited by Share Ltd is closely centered on the brand concept of "sports happiness", focusing on the lifestyle and fashion of sports, focusing on shaping the brand image rather than the specific product.
Through sponsoring the influential sports projects, we will carry out omni-directional, multi-level and high frequency integrated marketing activities, such as putting advertisements on CCTV5 and other national TV stations and mainstream Internet media, unifying the terminal image, and putting regional advertisements close to the terminal.
The Limited by Share Ltd sells the same sales area to the core business circle and sub core business district.
In the core business area, you can set up a brand store of "noble bird", and focus on marketing and promotion force to build a strong regional brand, and use the brand radiation function of the core business circle to improve the overall sales revenue of the sub core business satellite stores.
At the same time, through the layout of different forms of retail terminal and product mix, the overall operation efficiency and influence of the brand in each target area will be improved.
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