The more powerful the traditional channels are, the more prudent it is to develop e-commerce. Therefore, in the face of the disadvantages of traditional brands, the industry generally highlights four solutions:

First, enter C2C or B2C stores to open counters, so that virtual channels can be traditionally operated as suppliers. This way of accessing online is convenient and easy, and will not break the original dealer price system, which is most suitable for small and medium sized businesses.

Second, the operation of online marketing to a certain operator is actually a general agent mode on the Internet. The advantage is that it is more secure. The disadvantage is that it is poor in handling and how the marketing effect depends entirely on the operation ability of the operators.

Third, in order not to affect the sale of offline brands, create a new one.

Fourth, build your own website, make full use of traditional brand resources, effectively use offline mature channels, online sales and offline shipment.

Mobilize all dealers to become logistics distribution, dealers under the reverse B2B, B2C, centralized marketing, offline distribution.

This way integrates online and offline into a system with great technical input, but it will make the brand work together and finally achieve the maximum.