Recently, the Forum on "brand innovation and business breakthrough - the breakthrough of Chinese women's clothing in an international perspective" sponsored by Hangzhou San Si Clothing Co., Ltd. was held in the Great Hall of the people in Beijing.

In view of the future development of China's women's wear brand, the forum has set up an industry association, industry experts, brand enterprises and media communication and interaction platform to guide the Chinese women's wear brand.

Over the past thirty years of reform and opening up, although China's garment industry has made tremendous progress - China has become the world's largest textile and garment factory, but in the clothing value chain, the recognized profit distribution structure is forty percent of design, fifty percent of marketing, and only ten percent of production.

Design and marketing are at the high end of the value chain, production and processing are at the low end of the value chain, and enterprises in the high value chain control the whole value chain.

However, China's clothing industry is just at the low end of the global value chain, and urgently needs strategic pformation, from the low end of the value chain to the high-end.

China's clothing brand positioning is not professional enough, lacks depth, homogenization is serious, and the gap between brand operation and world-class brand is very obvious. A series of problems perplexed the development of garment industry.

China's clothing industry is entering a new stage that needs to change the way of development, structural adjustment, pformation and upgrading.

In this regard, Lin Shun Jie, Deputy Secretary General of the China International Chamber of Commerce, believes that

Li Kailuo, an expert on economic research in China's fashion industry, pointed out that capital strategy has become very evident in this era. The future fashion industry is a burning industry.

After the listing of BELLE in 2007, an unattractive shoe company became the market capitalization king. After the listing of Smith bond in 2008, the light industry was recognized by the capital market. In 2010, it was founded in five years, but the price earnings ratio of Dongguan's search power front line 113 times created the highest price earnings ratio, and the large number of enterprises began to break through IPO.

With the increasing popularity of international brands and the increasing number of listed companies, mergers and acquisitions will become more and more common. Market segmentation will start to be obvious in speed and depth, and capital will become an industrial integration force.

High cost has become the norm of the industry, and market sales have gradually changed from functional demand to this era into psychological needs. The role of passive marketing has now become an active way of buying, and the single sales way has entered the compound sales mode.

All kinds of signals are giving us a clear message: China's clothing industry has entered.

2012 is an important year for China's textile and garment industry to enhance its brand.

Whether it is Chinese women's clothing brand or the entire garment industry, it has become a fiercely competitive battleground in international competition.

As a new symbol of the development of China's independent brand, the forum hosted by the "3S" brand will play a positive role in guiding the long-term development of China's garment industry and the structural breakthrough in the era of capital.