The CBA finals of the 2007-2008 season have come to a close. The Guangdong Hongyuan team won the championship for the fourth time.

With the Hongyuan team wearing the championship T-shirt designed by Anta grassroots designer, Anta's "star route" plan has also ended successfully this season, leaving fans with a string of sparkling memories.

Anta has been a CBA strategic partner since 04 years ago and has a history of 3 years.

From scratch, from weak to strong, the power of Anta's sustainable development comes from its private enterprise as a sports brand, dedicated to the sense of social responsibility and national honor for contributing to China's sports undertaking.

The journey of sports marketing, both inside and outside, looks back on the fifteen years of Anta's hard work.

Today, Anta has developed into the leading sporting goods company in China, and has created a national brand with independent intellectual property rights, leading the pformation of the industry.

Anta is really well known to the public or from the endorsement of Kong Linghui in 1999.

But before that, Anta has been tested in quality.

In 1998, when Anta was booming, a consumer complaint made a call to President Ding Zhizhong.

Consumers bought a pair of Anta sneakers, and on the three day they broke.

Ding always sent people to compensate the consumers and find out the reasons. The result shows that it is not just a pair of shoes that have problems, but also a lot of goods.

After a whole night's consideration, he decided to destroy the 1 million dollars worth of shoes and take the lead in putting them into the crusher.

"To be bigger, we must be responsible for our products."

Ding Zhizhong firmly said, "strict control of product quality is the foundation for enterprises to become bigger and stronger."

This is also a promise made by Anta to the vast number of consumers. It is an important reason why Anta brand can continue to grow and be recognized by everyone.

On the basis of stabilizing the quality and shaping the brand image, Anta is advancing bravely in the course of sports marketing.

The rapid development of China's sports has brought infinite opportunities to the national sports brand.

As a loyal partner of China's sports industry, Anta has been committed to sports sponsorship.

Since 2004, Anta has sponsored the Chinese men's basketball professional league for three consecutive years. It has become the only designated partner of the CBA professional league sports equipment, breaking the pattern of international brands monopolization of the top competition in the country.

In January 2006, Anta renewed its contract with CBA for another 7 years. The cooperation between the two sides extended to 2012, which further deepened the relationship between Anta and CBA.

In addition, Anta has sponsored the Chinese men's Volleyball League, the Chinese men's women's Table Tennis Super League and other competitions, and has made unremitting efforts in the development of sports.

Anta's support for national sports has also won the reputation of "China's League engine" for Anta.

At the beginning of the new season of 2007-2008CBA, Anta joined hands with the China Basketball Association to launch a player promotion plan closely linked to the CBA League, the "CBA Anta star route plan".

The plan is made up of four parts: CBA Anta starry plan, CBA Anta starlight project, CBA Anta equipment design competition and Anta star 100.

Among them, the most eye-catching "Anta star sharp plan" is Anta's choice for Chinese young players tailored to the future pillars of Chinese basketball, to train Chinese basketball star.

Taking full advantage of the strategic alliance with the Houston rockets, Anta will deliver the best potential young CBA players to the United States to participate in the Houston Rockets' CBA Anta star training camp.

At that time, Anta signed the Rockets coach Adelman to be the general director of Anta star training camp. Anta signing players Scola and Francis will be assistants. They will discuss skills with CBA's star sharp players and witness the birth of another group of basketball stars.

Anta's success in sports marketing in the world of sports has accelerated the growth of Anta's brand and marked improvement in its reputation.

Anta originated in China and prospered in China. In China, the spirit of hard struggle, self-improvement, enterprising spirit and never giving up is the mainstream values that people all agree.

"The spirit of pcending oneself into every person's life" is the mission of Anta. Anta people are committed to conveying the spirit of sports and the spirit of sports to every consumer.

This is different from the individualistic values advocated by Nike and Adidas. Anta is promoting Chinese culture.

"By 2011, it will become the first brand of Chinese market brand reputation and market share, and become the top ten sporting goods companies in the world". It is the vision of Anta enterprises. "Keep Moving never stops" is Anta's solemn promise for the future and for Chinese sports.

In order to develop CBA series products, Anta founded the first sports science laboratory in China in 2005. The lab is located in Anta headquarters, and is working with RScan, a famous Belgian sports shoe Research Institute, to study the characteristics of human motion mechanics.

In May 2005, Anta began to measure the foot shape of more than 300 professional basketball players of 15 CBA teams, established the first professional basketball athlete foot database of China, carried out professional basketball players' foot type rule research and standard last type design, and ensured that Anta professional basketball shoes provided technical support with proper fit and comfort.

The core strategy of the sports science laboratory is to use technology to navigate the brand, start with professional sports equipment such as basketball shoes and running shoes, and create high-end products that meet the needs of professional sports.

The famous Anta core technology is born from the sports science laboratory. Anta core technology structure provides excellent stability and mitigation function, helps improve athletic performance, and fully experience stability, balance and natural sense of movement in sports.

At present, "core technology" has developed to the second generation and is at the leading level in the same industry in China.

At present, more than 90% of basketball players in China are wearing Anta shoes.

In July 10, 2007, Anta successfully listed on the main board of Hongkong, creating the highest price earnings ratio and the highest amount of financing in China's sporting goods industry. This has milestone significance for Anta.

On the first day, the share price rose 42%.

Listing only 15 days, the market value of more than 20 billion 900 million Hong Kong dollars, jumped to the world's fifth largest sporting goods brand, 08 new chapter Anta in action on Anta's past achievements, Anta's board chairman and CEO Ding Zhizhong said: "past achievements just represent the past, Anta never stop the spirit of God let us have to look ahead.

08 years is a new starting point for Anta. We are ready to go. "

In August 8, 2007, on the occasion of the countdown to the Olympic Games 1st anniversary, Anta launched a series of Olympic TV advertisements that had long been put on the market.

At present, the CCTV sports channel and local TV stations are playing the series of "today I come", which has fulfilled the Manifesto "08 wait for me to come", reflecting Anta's spirit of pcending self.

This series of advertisements will continue until the end of the 08 Olympic Games, so as to form a complete Olympic Series advertisement and carry out systematic Olympic marketing.

Anta's Olympic marketing has been in full swing on the Internet media.

On the antaibelieve.com theme website recently launched by Anta, 20 km race walker Li Gaobo and Song Hongjuan, as well as fencing three swordsmen Tan Xue, Wang and Zhang Liangliang have expressed their Olympic belief, and Anta is calling for netizens to join the world's longest cheering wave through this website.

For Anta President Ding Zhizhong, brilliance is always once, he only focuses on the future.

"Don't always fall into memory, but you can't forget it.

I just want to do what I should do every day with a common heart. "

The Anta Sports Products Limited was founded in 1994, with the honor of "China famous trademark", "China famous brand product" and "Chinese quality inspection free product". Its sales performance is among the highest in the country. The comprehensive market share of sports shoes is ranked first among the same products in the country for six consecutive years.

Anta has been sponsoring CBA, Ping Pong Super League and volleyball league for many years, and is known as "China League engine".

In July 10, 2007, Anta was successfully listed on the Hongkong stock exchange. In September 12, 2007, Anta reported that its turnover grew by more than 200% over the first half of 2007.