In the apparel industry, discount sales have become one of the most important marketing tools for many businesses. Don't see, small clothing stores, brand stores, large department stores, clothing discount sales have intensified, from the previous Festival. Clothing promotion It has gradually changed to sales promotion every other day, and even daily sales promotion. Clothing discount sales are like drugs. Once you take it, you can't stop it. No discount sales promotion, no customers, no sales volume, continued sales promotion, and low profit, which is really in a dilemma for clothing manufacturers. How many garments merchants can get the real benefits from clothes discount?

As a good tool for promotional activities, clothing discount can not only bring huge profits to businesses in a short time, but also solve the problem of clothing inventory for businesses. Therefore, it is very popular with businesses. Some of the businesses have their clothing discount sales promotions, which are rational and premeditated, on the one hand, to attract customers, and on the other hand, there are planned liquidation and cash flow recovery.

There are many ways to discount business clothes. There are direct discounts "one X discount, two X discount", there are disguised discounts "buy one get one", "full X Yuan to send X Yuan" and so on. Generally, the new style will not participate in the discount activities. The old or the inventory products are "70 percent off", "80 percent off" or even "90 percent off" businesses are making money. After all, the clothing inventory can be processed to the merchants, that is, "making money". Moreover, if the business is moving on the price, the price of the clothing after folding is higher than the original price of the clothing. Most consumers are irrational, and some consumers even go shopping at a discount. It is not known that "wool comes out on sheep" and whether clothing discount is substantial. Most consumers will not go deep into it. From this, clothing discount should be "more than worry" for clothing businesses.

With the development of the market, clothing discount has become a popular way of Clothing promotion. The homogenization of clothing products and the same marketing methods make the marginal benefit of clothing discount lower and lower. Consumers' understanding of discount sales is becoming more and more mature. They gradually have their own set of standards to identify promotional activities, and have begun to have some resistance to the sale of clothing. The purpose of discount sales promotion is to attract customers and make profits. Some businessmen even want to damage the brand image and discount sales promotion to deal with clothing inventory.

However, in the face of more and more rational consumers, clothing discount can no longer satisfy the sales promotion purpose of merchants. Consumers' expectations of clothing discount are also getting higher and higher, resulting in more discount for businessmen and more consumers. The "quality discount" accompanied by the "price discount" will surely bring a lot of complaints and complaints from consumers. Clothing brand The doubt is undoubtedly the most unfavorable to the construction of clothing brand. As a result, clothing discount brings some "sweetness" to merchants, but it brings unspeakable pain to clothing businesses.

Therefore, in the daily operation of clothing companies, brand building, product quality and customers' shopping experience should be put first, and various clothing promotions should be adopted, instead of being limited to clothing discount. For example, some countries in Europe and the United States, in order to prevent vicious competition, make a statutory discount day, and the shopping centres are able to offer discount sales at fixed discount days, so as to form a good market atmosphere and establish a healthy market order. Of course, this mode will only appear in a stable business environment. Clothing market Not suitable. However, China's clothing business can take the time limit, limit, place restrictions, limited objects or discount stores to promote sales. These are much better than pure clothing.