Shantou is China's first batch of reform and opening up special economic zones. In the fierce market competition, Shantou textile and clothing Starting from processing underwear products, enterprises learn from the excellent experience of garment industry counterparts and international brands, grasp the pulse of market demand, start from traditional underwear, pajamas and bathrobes, and vigorously develop home furnishing garments, and make home furnishing garments a thriving and dynamic industry. Throughout the country Home clothes brand In the products, the number of famous brands of household clothes in Shantou ranks first in the same industry in the whole country.

Shantou owns Leisure wear Complete industrial chain

Lin Yimin, deputy mayor of Shantou Municipal People's government, told reporters that according to incomplete statistics, there were more than 2000 home furnishing enterprises in the country, and 60% of Shantou's professional production of household clothes. The home furnishing industrial cluster, located in two districts of Chaoyang and Chaonan, Shantou, has a complete industrial chain from spinning, weaving, printing and dyeing to garment making, packaging, transportation and logistics. In 2011, the total output value of household clothing industry in Shantou increased by an average of 21%. The production of household clothing in Shantou not only accounts for 70% of the total domestic clothing production, but also accounts for more than 80% of the total sales of household clothing in the country. In the national household clothing brand products, the number of famous brands of household clothes in Shantou ranks first in the same industry in the country, and famous brand products account for more than 75% of the total national total. At present, Shantou has won 17 famous brands of household clothes in Guangdong. In the first "China's top ten home clothes brand" selection, Shantou's local brand monopolized eight seats. In the second "China's ten major household clothing brand" selection, Shantou's local brand occupies seven seats. Shantou Xia Shan town was awarded the title of "China's famous home clothes" by the China Textile Industry Federation.

In the process of inheriting the traditional Chinese family culture and taking the family value orientation of "fashion, happiness, warmth, health and responsibility" as the starting point of innovation, the Shantou municipal government has led enterprises to vigorously develop the industrial color with the core of home fashion dress design, development and production, making Shantou quickly become the most perfect and largest production base of China's home furnishing industry chain.

In order to further publicize the "Shantou household clothes" industry characteristic business card and home fashion culture to the public, more than 7000 home furnishing industries, Shantou City, which is the main garment industry, recently approved the establishment of Shantou fashion home clothing industry development research institute.