If

According to the demand characteristics of the clothing brands operated by the target consumers, we can sum up some corresponding sales service modes, and then combine these sales patterns to adjust the store's product structure, can the sales performance be improved?

Consumers are scattered individuals, and the market is the collectively name of the industry format. Many apparel industry operators pay more attention to the market, but seldom pay close attention to the potential needs of consumers.

There are a lot of industry operators in the demand side. Maybe this is called "Mount Lu". In the clothing industry, such a strange phenomenon is particularly serious. For example, few operators have done enough market research and consumer research before entering the clothing industry. They are usually determined by their feelings and presumed to take pictures. Even a few times a year's orders, many people believe in experience and believe in data, that is, few people are willing to understand what the consumers' potential needs are. They have more brains on target consumer demand. Experience and data belong to the past and have reference value, but they can not be regarded as the main factors of business strategy decision. The key to seize the future market is to see what the consumers' potential demand is. Complain about business hard every day, but refuse to analyze consumers.

What is the most perplexing reason to understand customers?

Products are not the main selling points of other commercial products but their functions. Besides the functions, clothing products also contain many other needs, such as cultural aesthetics, personality, identity, dressing occasions, and collocation differences. There is a great difference in the significance of buying the same clothing product for different customers. For example, according to the personal image style, a basic casual shirt, fashion avant-garde person, when the basic wear, elegant and implicit people are dressed in work clothes, rational conservative people when shopping, leisure wear and so on.

A dress is very different for different people.

Most customers have no definite purpose in the process of buying clothes. Most of the people visiting the clothing store do not want to buy casual shopping.

How to deal with the problem of low turnover everyday and customers can't buy it? What are the customers' most concerned about? What is the most important concern of customers? Every shop guide and store manager have the responsibility to pay attention to the consumption and purchase points of these customers frequently, so as to enhance the corresponding working methods.

These questions may not be told to you by customers, but these are all

Psychological doubts! It is easy to understand how much you buy and how much you buy. It is easy to understand that customers who like your clothes at first glance and have no worries at all. It happens that you just run into the fashion style you like.

What do we need most to understand customers?

There are regional differences in the attitudes and habits of consumer goods and clothing, whether they are mature and rational, and whether they are easy to accept some guidance. Therefore, for the sake of insurance, many managers have chosen a conservative attitude.

For example, we often see a brand in different city business district store goods are different, and in the same shopping district of different brands choose the order of the same style! Often hear friends to buy clothes to go shopping, shopping, find many brands are very similar styles (of course, there are also product development reasons)......

What we know about consumers is that they have paid much attention to the common demand of consumption. Today, consumers are becoming more individualized today.

The winner!

As a brand terminal, we can not grasp how this difference will turn into sales, because there is no analysis and integration of a series of reasons.