Affected by the global economic recovery, the European debt crisis intensified, financing difficulties and cost increases, and so on, our city

Leather industry exports and sales revenue growth declined, facing severe challenges.

According to the Wenzhou shoe and Leather Association, 800 shoe manufacturers were in a halt or half of the business in the first half of this year, accounting for nearly 30% of the more than 2700 shoe companies with tax records.

Customs statistics also showed that in the first half of the year, Wenzhou exported shoes and shoes decreased by 1.3% compared to the same period last year.

It seems that the shoe leather industry in our city is facing the export of "cold winter" and so on. The pformation and upgrading of enterprises is imminent.

How to change and how to rise? I think we should start from the following four aspects:

"Transfer" business type, "Sheng" to do the main business confidence.

At present, many cities in our city

In many fields such as real estate, investment and so on, because the industry is too extravagant and the distraction of investment, there are few enterprises that really do well in their main businesses and do well in diversification. The reason is that enterprises are doing things that they are not familiar with.

The manufacturing industry persists for 10 to 15 years, believing that it is both China and the world.

Therefore, the more we insist on the real economy when we are in difficulty, the more we must stick to the confidence of the main industry.

It is necessary to withstand temptation and endure loneliness.

"Turn" marketing type, "up" multi legged walking sales mode.

The market is the first, big market, big boss, small market small boss, no market is going bankrupt.

At present, part of our city

The structure is relatively simple, "bad" and "single leg" are subject to the "face" of customers, and the ability to resist market fluctuation risks is weak.

As the saying goes, the east side does not brighten the West.

Therefore, from the perspective of long-term development strategy, enterprises should take the initiative to open up the "horse drawn carriage" in many markets at home and abroad, so that they can walk on many legs and hang on a tree.

The market does not believe in tears. Whoever wins the market first and who owns more markets will be able to avoid operational risks first.

"Turn" R & D type, "enhance" core competitiveness and discourse power.

At present, the shoe processing companies of OEM in the city are everywhere.

On the surface, these

There is no shortage of technological and technological upgrading potential.

While doing "wedding clothes" for others, they also need to have their own R & D, design and other discourse rights, especially in the development of new materials and new technology.

With its own technical right of speech, it is equal to having the core competitiveness of the enterprise and mastering bargaining chips with the "family".

The strategic relationship between enterprises and customers should be upgraded.

We should develop and consolidate strategic partners with strong financial strength, strong sense of cooperation and good reputation.

In long-term strategic cooperation, mutual promotion and common development.

The strategic alliance of supply and alliance is like marriage. It's far longer than being in love and being a lover. Because you can't live without me, and I can't live without you either.

Development is the absolute principle. It is difficult to develop without development.

Transformation and upgrading is a means, the fundamental purpose is to enhance the profitability of enterprises and reduce costs and other capabilities.

The more the shoe enterprises in our city are in difficult times, the more we have to adhere to the concept of development, so that we can concentrate on building and developing wholeheartedly.