Using innovative spirit to create brand material capital, using design culture to enhance the value orientation of the brand, and using fashion culture to write the youth style of the brand.

(China) Limited has become a fashion vogue for Fujian women's clothing in the market competition.

The Fujian Shishi reporter who has gone through the motions has found that there are numerous enterprises with well-known brands. But the first state-level enterprise approved by the State Administration of industry and commerce is Shishi's limited company. Many stars at home and abroad gathered for stone lions to make image representations for the clothing brand. But the first company to invite celebrities to represent the brand is Bin Yin. In the first place in China's clothing industry, two brands of Chinese top ten fashion designers were invited.

Since the founding of Shishi in 1992, the company has a surprising growth track similar to its peers: from making clothes for foreign brands to developing its own brand, expanding from a tin shed workshop to a modern large garment enterprise with thousands of employees, hundreds of millions of yuan assets, and more than 1000 brand stores.

But the company insists on using brand culture to gather the wealth of enterprises and strengthening the concept of brand service with fashion design culture. However, it is the charm that many peers can not match. The speeding development of bin Nu has brought profound enlightenment to the industry.

At the beginning of the establishment of the company, the general manager of the company did not know the advantages and disadvantages of the fabrics. He led a group of people to learn from them.

At first, through the ups and downs, through the processing of international brands, to the world of wholesale market, and in the men's wear brand Fujian market, created a young romantic, energetic girl casual wear brand "bin Nu".

Always adhere to the spirit of "vigorous, pioneering and innovative", introduce a large number of advanced equipment at home and abroad, record 17 streamline production lines in a year, and introduce the modern international production management mode, and carry out the awareness education of "quality only market, improvement and progress" in the staff. We should pay close attention to four quality assurance points, such as on-the-job training, raw material quality, production process and product inspection, with special exquisite workmanship, first-class quality and trustworthy service, and soon become about 7000000 series of garments, such as T-shirts, shirts, casual pants and so on, and sell well in large scale enterprises in China and Southeast Asia, Europe, America and Africa.

Wang Renjiang firmly believes that the key to success in competition is to constantly design.

Product structure, brand image packaging and marketing service mode.

為用設(shè)計(jì)文化提升品牌的價(jià)值取向，彬伊奴公司投入數(shù)百萬(wàn)元設(shè)計(jì)開(kāi)發(fā)費(fèi)，到上海請(qǐng)來(lái)東華大學(xué)教授、中國(guó)著名十佳服裝設(shè)計(jì)陳聞，到深圳請(qǐng)來(lái)中國(guó)十佳時(shí)裝設(shè)計(jì)師劉勇等一大批設(shè)計(jì)人才加盟企業(yè)，組建專業(yè)的產(chǎn)品開(kāi)發(fā)隊(duì)伍，圍繞品牌發(fā)展的戰(zhàn)略核心，到歐洲各國(guó)、日本、美國(guó)，以及中國(guó)香港等地，大力研究國(guó)際時(shí)尚休閑生活方式，在強(qiáng)化品牌視覺(jué)要素、產(chǎn)品整體風(fēng)格設(shè)計(jì)創(chuàng)新的同時(shí)，針對(duì)目標(biāo)消費(fèi)群各層面的品位，從品牌形象、款式設(shè)計(jì)、流行科技面料的運(yùn)用、色彩風(fēng)格、板型工藝到配飾輔料等方面，從貨品的時(shí)尚搭配到品牌終端陳列，多層次地創(chuàng)新，并通過(guò)在青島時(shí)裝周、中國(guó)國(guó)際時(shí)裝周舉行品牌流行文化發(fā)布會(huì)，極大地豐富了品牌的文化內(nèi)涵，為提升“彬伊奴”品牌的附加值，注入了全新設(shè)計(jì)理念。

　　為將品牌文化建設(shè)落實(shí)到生產(chǎn)經(jīng)營(yíng)的每個(gè)細(xì)節(jié)中，王仁獎(jiǎng)重金邀請(qǐng)了中國(guó)企業(yè)管理實(shí)戰(zhàn)派專家，對(duì)200多位彬伊奴品牌營(yíng)銷管理員進(jìn)行專業(yè)的團(tuán)隊(duì)建設(shè)與領(lǐng)導(dǎo)藝術(shù)培訓(xùn);高薪誠(chéng)聘中國(guó)著名品牌策劃專家余明陽(yáng)坐鎮(zhèn)企業(yè)，重新整合企業(yè)內(nèi)部配置，調(diào)整優(yōu)化外部資源，從品牌管理和運(yùn)作、績(jī)效考核、執(zhí)行監(jiān)督等方面，創(chuàng)新品牌文化;并以每年百萬(wàn)元的投資，對(duì)員工進(jìn)行學(xué)習(xí)培訓(xùn)，將彬伊奴品牌的時(shí)尚理念在企業(yè)進(jìn)行強(qiáng)有力地貫徹;利用產(chǎn)品訂貨會(huì)，請(qǐng)專家學(xué)者對(duì)經(jīng)銷商進(jìn)行品牌營(yíng)銷文化的培訓(xùn)，系統(tǒng)傳導(dǎo)彬伊奴品牌的定位文化、終瑞形象及陳列文化、產(chǎn)品流行搭配文化等，使過(guò)去以批發(fā)經(jīng)營(yíng)為主的彬伊奴經(jīng)銷商們，迅速向品牌經(jīng)營(yíng)轉(zhuǎn)化，從而使彬伊奴公司以半步之先的超前意識(shí)，成為同業(yè)中的典范。