Reporter in

We can see that Bosideng, the largest domestic brand down garment operator, still occupies the largest booth of 1000 square meters.

Reporters found that leading brands

Down jacket with Bosteng men's wear and RICCI.CLUB (Rui Qi) women's dress show up, continue to show its "four seasons, multi brand, internationalization" results, at the same time, this year bold innovation, and strive to build the "autumn feather" new concept of down jacket dress, should be the highlight of this Expo.

According to the introduction, "autumn feather" breaks through the traditional concept of down jacket, and uses ultra-thin fabrics with exquisite tailoring, and designs a thin autumn type feather with a top weight of 90%, but only about 260 grams.

Relying on the national post doctoral workstation and the provincial enterprise technology center, Bosideng has boldly innovated from the aspects of fabric, color, technology and collocation index, and developed a new product that combines four characteristics of "light, thin, beautiful and warm". The sales date of down jacket is advanced to the beginning of September, so that people can wear a new fashion with feather special flavor in early autumn.

The emphasis is on the concept of "autumn", which is light, fashionable and warm without loss. It is especially suitable for leisure travel in late autumn, warm winter and early spring, and the market space is huge.

According to introduction, Bosideng autumn down has been a great success in the national market, and its style has been emulated by many leisure brands and online brands.

"Only if a brand has the charm of guiding the trend, can it win the ability to control the market.

The only thing that imitates is the type, fabric, style and concept.

Precise focus, innovation and development, this is the real way to win the brand.

Gao Dekang, chairman of board of directors of Bosideng International Holdings Ltd.

According to observation, this season "autumn feather" new products have selected a variety of high density fabrics, and the colors are more colorful. They have the pure and elegant colors of ice, white, ice blue and sky grey, and also have a gorgeous series of bold and bright.

In addition, in recent two years, Bosideng has developed different functions such as feather shoulder protector and duvet clothing for different groups of people.

Who says that the down jacket can be worn in winter? Who says that the down jacket can only be worn outdoors? It seems that although Bosideng's market share is far ahead, this brand carrier is more willing to enjoy the thrill and pleasure of getting wet.