Clothing companies want to do well Internet word of mouth marketing It also needs to "create" such a group of consumers, so that they are willing to actively carry out positive word of mouth information dissemination for garment enterprises.

(1) to enhance the consumers' willingness to spread word of mouth and increase the number of word of mouth information by increasing points and giving incentives to other economic interests. Clothing enterprises can make up for the reduction of interests or increase in costs caused by word of mouth information, which is the driving force of economic interests. The study also induces consumers to increase their willingness to spread word of mouth.

(two) establishing a closer customer relationship group of garment enterprises through emotional means, enabling consumers to voluntarily publish word of mouth information and disseminated. Specific strategies include customization of more personalized products, services, websites, etc., to strengthen the communication between garment enterprises and consumers, and form the interdependent relationship between garment enterprises and customers. They are consciously combining online communication and offline activities, aiming to directly reflect the effect of communication on brand promotion and sales promotion. Cross site alliance is not yet on the agenda. Each industry focuses on its own three acres of land. However, the customers of garment enterprises are indeed cross industry. They only contact with homogeneous information from one industry. The efficiency of brand communication is naturally uneventful. When consumers are satisfied with the service and experience, consumers will voluntarily publicize clothing enterprises. Communicate with each other regularly, reduce the perceived uncertainty of customers, enhance their sense of self and sense of control, and enhance the willingness of customers to enhance their relationship.

(three) improve the quality of word of mouth information and reduce negative word of mouth. Clothing enterprise Brand influence. For the negative word of mouth information, garment enterprises must timely and effectively carry out service recovery, so that clothing enterprises' products, brands and garment enterprises can be effectively exposed and deeply communicated. For example, you are an electric bus clothing company, your customers are on the bus network, engine network, bus information network, battery network, home page and key page advertising campaigns, other pages are garbage. If someone comes up with some capital to eat these junk pages, and then through information integration, service improvement, management consulting interaction, core components and key services and other highly related information, then your brand will form a comprehensive information effect in the client's brain: a three-dimensional impression with a clear combination of points and faces. After that, staff sales follow up and become active and natural. See your vehicle, especially for product attributes and other aspects of word of mouth information as soon as possible to explain and remedy, improve the positive word of mouth information dissemination intention.

Besides, marketers can start from the following aspects in the actual word of mouth marketing. According to the famous American word of mouth marketing master's "5Ts" strategy of word of mouth marketing under the network environment mentioned in his book, marketers can choose to disseminate the word of mouth marketing for clothing enterprises, create or guide them to produce appropriate word of mouth topics, provide consumers with appropriate tools or channels for word of mouth communication, participate in them, track their interest in conversation, etc., and seek positive measures to achieve the products or services of the apparel enterprises and listen to them. Consumer The purpose is to promote sales.