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At present, many enterprises have organized promotional activities such as "award, send and discount" on holidays, but this way can not let customers feel the service of the enterprises, nor can they closely link the customers with the enterprises, nor can they grasp the hearts of the customers.

In fact, the marketing of shoes and clothing enterprises is mainly centered on service, especially to maintain the feelings of old customers.

Sales terminals are the most direct platform for enterprises to contact consumers.

When buying a product, having a pleasant mood and creating an atmosphere of home, consumers will be satisfied even if the price is more expensive.

The post market "80 generation" is the main force. This generation is very fashionable and very individual.

In order to grasp the needs of individuals in a timely manner, designers will go around the world every year, seeking fashion inspiration for development.

In addition to the original functions of shame and warmth, shoes and clothing products also represent the individual culture that the enterprise is trying to study.

In order to better interpret this concept, many enterprises are looking for a breakthrough point.

Customers need a product. The first decision is to choose which company to accept.

Once the service has touched the customers, the brand of the enterprise has been launched. Service is the most valuable asset of the enterprise.

For example, according to the saying that "the core of holiday marketing is price war", holiday marketing is not about price war. The key to product success is quality rather than its own price.

Only by price war, it is not easy for enterprises to survive.

In a reasonable profit margin, discount sales promotion is meaningless.

Do well

An innovative way is needed to repay customers.

If the consumer buys 1000 yuan product, the enterprise gives him 100 yuan service, but the consumer who buys the product can not personally experience, will pmit to the friend and the relative.

Consumers may not have the means to enjoy themselves, but they can do things in a friendly way. Why not?

That is to say, enterprises should take another way to attract and serve consumers.

Whether the price is good or not, it is a mood to pursue. The enterprise must consider the problem from the angle of the consumer.

Holiday promotion is a way for businesses to give back to consumers.

Most public minds also have the impression that a slight slowdown in the consumption plan near the festival will be more cost-effective when the festival is purchased again.

Price reduction is a relatively low-end approach, and the high-end way is to improve the product's performance price ratio.

On the one hand, holiday marketing requires the value and quality of products to be excellent; on the other hand, it is necessary to excavate the potential value of products and improve the added value of products. The cost performance is increased naturally, which not only achieves the purpose of promotion, but also improves the core competitiveness of products.