Italy businessman Luo Man J. ronok, who intends to sell or rent out old brands to Chinese enterprises at the 112nd Canton Fair, has achieved great success: in the 15 days, he has received nearly 800 Chinese businessmen, and has reached more than 100 brands in various purchases or leases, from furniture to Italy. clothing "What kind of brand does anyone want?"

"Rob" Italy old brand, for Chinese enterprises, the cost is not cheap. And the information from all sides shows that although some Chinese enterprises buy brands for the purpose of obtaining good export channels, most Chinese enterprises are "looking inward", hoping to add a special aura to their domestic sales. It is still to be seen whether Chinese consumers will benefit from "foreign brands" crossing the sea.

Foreign brands are the most expensive millions of euros.

On this Canton Fair, a striking slogan has stimulated the customers' eyes: "sell / lease Italy's old brand to Chinese enterprises!" under the slogan, it is not without temptation to add, "Italy brand rush!"

"It's a snap up." The Italy industry that hit this advertisement. Design An employee of the "simple city" company said so. He said that the main business of enterprises in China is to provide a variety of design solutions for Chinese enterprises. But now it seems that there are broad prospects for Chinese enterprises to pour some "old brands" in Italy.

Roman Jeronok himself seems to be an example of this broad prospect. He said that at present, Chinese enterprises are interested in Italy brand widely, not only including people familiar with it. footwear A large number of Chinese enterprises are also seeking Italy brand in sports products, clothing, textiles and so on. The brand price from the enterprise is also quite different, cheap ten thousand euros can be obtained, part of the brand price is more than one hundred thousand or even a million euros.

Xiang Zhuang dance in the domestic market

Most Chinese enterprises who buy Italy brand are not international markets. Roman Jeronok said, as far as he knows, most of the Chinese enterprises that buy Italy brand are to expand their share in the domestic market.

"In the past, many Chinese enterprises took a" Italy name "for themselves, and now it is not easy to be attractive. People feel that buying a real Italy brand is more effective. He said.

What is the role of Italy brand in the domestic market? A salesperson attending the Canton fair said it was "gold plated" for its products. "Many enterprises are also forced to do so, and the domestic market recognised" foreign brands ". After that, it is easier to enter stores and sell high prices.