Today, brands need to face many problems: homogenization of products, slow updating of marketing methods, lack of innovation in technology, lack of brand management ideas, and just in the face of European debt crisis, frustrated foreign trade exports, domestic inflation and slowing domestic demand.

The brand of sports shoes has come to this dangerous node and can only find its way out and save itself.

And pformation is a life-saving straw for the sports shoes brand.

How to pform it? Insiders pointed out two clear paths for us.

The first pformation is from wholesale to retail.

The second pformation is the pformation of enterprise internal management.

The first successful example of pformation is YISHION and brother.

Its success lies in its first full preparation in philosophy, technology and thinking.

Wholesale and retail are two different ways of operation.

There is a great difference between the two in terms of business ideas, capital turnover and inventory management. Operators need to seriously distinguish and properly handle them.

The second pformation is like Metersbonwe, YISHION,

After the successful completion of the first pformation and the gradual establishment of its own brand, the pformation in the next round of competition is the pformation of internal management, including management innovation, marketing innovation, efficiency in management and marketing, and through brand pformation to meet the new market demand after the successful completion of the first pformation and the gradual establishment of its own brand. Kappa

Looking at the current pformation of sports shoes, most of them turn their attention to the market of children's shoes.

A few days ago, after Nike, Adidas, Anta, Lining, XTEP and 31st degree sports brands, Kappa and Kappa, a famous brand of children's wear brand, jointly formed a joint venture of Kids brand and entered the market of children's shoes.

Can children's shoes market really save the market?

China has a large population base and a high birth rate.

From 2005 to 2020, about 16 million new babies will be added each year. China will have another population peak.

Industry analysis, domestic babies

The market has reached the scale of 100 billion market, but there has not yet been a brand leader with a sales scale of 1 billion yuan.

The international sports brands Adidas and NIKE, which have better trend in China's children's shoes market, have many advantages, but they also prove the huge potential of children's shoes market.

In the face of the market that is yet to be developed, how can other sports shoes brands that are looking for ways and breakthroughs be missed?

The brand of sports shoes has already become a trend in the market of children's shoes. Finally, whether we can open up a vast new world, make the children's shoes industry develop healthfully, and no longer take the old path of adult sports shoes brand, we need to wait and see.