1. show the appreciation and practicality of the design.

Simple beauty can attract people. The beauty of situation can move people more. The best booth design is not just a display space, but a brand identification system with the most vitality, spirituality and value.

Aiming at the problem of homogenization of the quality of clothing products, a good idea can vividly express the elements hidden behind the product through visual creative expression. The relationship between conception and clothing and clothing products should be established on the organic psychological connection with the audience, so as to impress the consumers' minds and satisfy their psychological needs.

In terms of practicality, booth design is not only for display.

Besides the basic functions of displaying clothing products, we also need to take into account the controllability of the audience, the convenience of the walking route, the privacy of the trade negotiation area, the environmental protection of the material selection, and the safety of the exhibition booth.

2. appreciation and practicality of fashion show

Fashion shows, which are the main form of fashion shows, are often used by clothing companies or designers to promote brands or display design works.

Because of the seasonal nature of clothing, the apparel industry association has held a grand exhibition at the beginning of each season to introduce a large number of designer's works. Inviting many subscribers and media to participate is the best way to improve the designer's popularity.

After a long period of development, China

The ornamental quality is increasing day by day.

Carefully designed stage lighting, imaginative background music, high-quality performance teams, unique make-up styles and different styles of performance make the clothes full of vitality and temptation, making the press conference more ornamental.

China International Fashion Week is an international fashion show and fashion trend released by the China Fashion Designers Association. It is held in March and H every year. Since the founding of the international fashion week in China in 1997, there are more than 270 fashion announcements from China, Japan, Korea, Singapore, France, Italy, the United States and other famous brands and designers in Hongkong, Macao and Taiwan. More than 520 fashion designers have participated in 21 professional competitions. More than a thousand Chinese and foreign fashion models and Chinese and foreign journalists have participated in the display and dissemination of China Fashion Week, and have established a broad exchange platform for the spread of dress culture.

In addition, although the fashion market trend is guided by the important driving force, but respect the objective market changes, adapt to

It is the essential requirement of market development.

No matter what new marketing methods they produce, they are gradually adapted to development based on practice.

Clothing exhibition marketing is also suitable for such a rule. Exhibitions and enterprises and brands are jointly developed in the process of continuously meeting the needs of consumption. From the gross value of production to the sales volume as the center, the concept of enterprise development is continuously developed into a profit centered, customer centered, and customer satisfaction centered development concept. This development process illustrates the market adaptation theory of demand forming market and demand forming the profitability of enterprises.