< p > at present, the number of < a href= "//m.pmae.cn/news/index_cj.asp" > men's wear brand < /a > has grown significantly in the Chinese market. Local brands are emerging one after another. Foreign brands are stationed in China on a large scale, and domestic brands have entered a new era of increasingly fierce competition, internationalization and diversification.

In view of the broad market and huge profits of medium and high class men's clothing, joining this field has become the goal of the international high-end men's wear second line brand, and the domestic brand will also face the threat that international brands occupy most of the high-end market.

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< p > in the current domestic men's wear market, the number of clothing brands is showing explosive growth. The leading edge of foreign high-end men's wear brands in fashion trends and product research and development will make some domestic high-end men's wear brands face a new survival crisis.

With the rapid development of science and technology, the difference between domestic business casual men's clothing is becoming smaller and smaller. It is almost homogeneity. Therefore, how to stand out in the numerous business casual brands and create brand advantages has become a powerful weapon for enterprises to win.

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< p > with China becoming a full member of WTO, the domestic garment market has gradually opened to foreign a href= "//m.pmae.cn/business/" > retailers < /a >.

Small and medium sized men's clothing enterprises and large quality men's clothing enterprises are carrying out the exploration and research of differentiated innovation and education mode.

We have reason to believe that some small-scale menswear retailers are eliminated, and mergers and acquisitions among enterprises will also appear in the market.

In view of this, the changing market structure and fierce market competition are the fundamental driving force for the innovative operation of China's medium and top grade business casual men's wear brand. Facing the new challenges of the new situation, how to change the inferior position, seize the market opportunity to stand out in the industry, and successfully pass the pition period are the problems that China's middle and high-end men's clothing industry must face and ponder.

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＜p＞　　通過(guò)對(duì)國(guó)內(nèi)市場(chǎng)商務(wù)休閑男裝品牌的分布、品牌市場(chǎng)經(jīng)營(yíng)狀況的研究，得以總結(jié)出國(guó)內(nèi)中高檔商務(wù)休閑男裝品牌在目前的市場(chǎng)競(jìng)爭(zhēng)中面臨著以下五個(gè)方面的困境：①多數(shù)國(guó)內(nèi)男裝品牌的產(chǎn)品以正裝為主，產(chǎn)品還需細(xì)分，難以滿足消費(fèi)者對(duì)產(chǎn)品多元化和時(shí)尚化的需求;②國(guó)內(nèi)部分品牌男裝沒(méi)有形成獨(dú)特、持久的風(fēng)格和準(zhǔn)確清晰的市場(chǎng)定位，產(chǎn)品大眾化同質(zhì)化現(xiàn)象嚴(yán)重，難以滿足消費(fèi)者風(fēng)格化、個(gè)性化需要;③未來(lái)男裝行業(yè)將向?qū)嵱眯苑较虬l(fā)展，國(guó)內(nèi)男裝實(shí)用性、品質(zhì)感、＜a href="//m.pmae.cn/news/index_s.asp"＞個(gè)性化＜/a＞方面的特點(diǎn)不明顯：④國(guó)內(nèi)男裝企業(yè)在品牌形象建設(shè)方面普遍手法單一，并且部分品牌缺乏對(duì)銷售終端的有效建設(shè)，品牌意識(shí)需加強(qiáng);⑤國(guó)內(nèi)部分傳統(tǒng)男裝企業(yè)近年來(lái)暴露出管理守舊、人才老化嚴(yán)重等缺陷，嚴(yán)重地阻礙了企業(yè)的發(fā)展和品牌魅力

Ascension.

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