The footwear industry is very competitive this year, especially affected by high inventory. In order to avoid new inventory pressure, many shoe and clothing enterprises have made corresponding measures early.

Lining's official mall took the initiative to arrange with dealers to control orders.

Data show that in 2012 < a href= "//m.pmae.cn/news/index_f.asp" > Lining < /a > brand orders fell by more than 20%.

< p > as early as December, many shoe and clothing enterprises started the New Year campaign.

In the double eleven and the two dozen, Adidas's official website, Nike brand and other international famous sports brands joined the electricity supplier in the war.

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< p > for shoes and clothing enterprises, the best time to solve inventory and improve sales is to solve the problem, especially in the end of the year.

Half off gimmicks such as capping, low to 59 yuan can be seen everywhere. The domestic brands such as Taiping princess, XTEP, < a href= "//m.pmae.cn/news/index_x.asp" > Anta < /a > can not be underestimated.

Even the famous brand lacoste shoes abroad, its special price range is around half off.

At the end of the year, shoes and clothing stores can attract a large number of consumers through a lower discount price. Especially famous brands are alluring. Similar brands such as crocodile lacoste are especially popular with business people, while Adidas running shoes are popular among young people.

It is not surprising that the emergence of shopping boom is influenced by the traditional concept of Chinese New Year's new atmosphere.

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It is obviously not enough to rely on a simple discount in the market competition of P promotion.

The return of sports shoes in time to choose, grasp the rhythm, control the price of the guest, not only clean up the stock, but also return to the capital.

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< p > shoes and clothing enterprises promote sales, mostly because of inventory pressure.

It is wise to digest inventory through low price, but if we blindly promote sales, profits will be hard to come true.

It is also a good way to combine the new brand like Disney's children's shoes with the company's sales promotion alliance.

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< p > group buying and issuing coupons is the most common practice of the e-commerce platform. The traditional shoes and clothing enterprises can also achieve a substantial increase in sales volume in this way of promotion.

For example, the group buying activities of crocodile leather shoes are launched on the crocodile's official website to attract consumers.

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< p > in order to deal with market competition, shoes and clothing brands are sold through resource interchange and alliance promotion as a policy of a href= "//m.pmae.cn/news/index_c.asp" > promotion /a > policy, which not only realizes inventory digestion, but also saves promotional costs.

However, the level of promotional activities is quite extensive. It is necessary to integrate the concept of marketing and related marketing means to achieve the desired effect of sales promotion, and enhance the turnover of shoes and clothing stores, enhance brand equity and enhance the vitality of shoes and clothing brands.

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