< p > reporter: what do you think of China's "a href=" //m.pmae.cn/news/index_x.asp "shoe enterprise" < /a > under the predicament?

< p > Wang Ji Wan: at the same time suffer from the EU anti-dumping, a href= "//m.pmae.cn/news/index_x.asp" > resource < /a > cost era is coming. Chinese shoe enterprises are gradually familiar with the rules of the international game. Many shoe enterprises begin to change the high and middle gear line to deal with the long-term barriers.

Many enterprises take the opportunity to adjust their product structure, quality and competitive strategy, and the whole industry will also increase substantially.

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＜p＞　　要提升企業(yè)競爭力，我認(rèn)為最根本的還是首先把企業(yè)做健康，把產(chǎn)品品質(zhì)和顧客期望值銜接好，持續(xù)下去，這就要求亨達(dá)在內(nèi)部管理上、技術(shù)研發(fā)上、渠道管理上創(chuàng)新再創(chuàng)新，你離顧客需求的距離越近，你甩脫競爭對手的距離就會越遠(yuǎn);其次，我認(rèn)為一個企業(yè)的發(fā)展脫離不了＜a href="//m.pmae.cn/news/index_x.asp"＞行業(yè)＜/a＞的大勢，特立獨行引領(lǐng)不了行業(yè)潮流的創(chuàng)新，盲目的變革其危險和成本也是非常明顯的，因此要站在整個制鞋行業(yè)思考我們的未來和諧發(fā)展，如何實現(xiàn)節(jié)約資源、可持續(xù)穩(wěn)定增長、如何把整個的鞋蛋糕做精做細(xì)做強再做大、如何不以犧牲和透支社會資源為代價、如何滿足并創(chuàng)新顧客需求等等，必須要立足行業(yè)謀求差異化發(fā)展之路，同質(zhì)化是不能提升競爭力的;另外，企業(yè)競爭力的提升不是百米沖刺，而是馬拉松戰(zhàn)，我們要有充分的思想準(zhǔn)

Prepare.

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< p > reporter: Recently, the voice of shoe enterprises seeking for capital restructuring and development is getting higher and higher. The capital expansion of the new a href= "//m.pmae.cn/news/index_x.asp" > BELLE < /a >, AOKANG enters the listing process, and Hengda is actively preparing for the listing on the positive test of the new international strategy of water, the pformation of enterprise intelligence and the construction of the "Silicon Valley" of China's footwear industry.

All of these indicate that China's shoes will usher in a new deep-seated competition. What do you think is the real backbone to support the development of China's footwear industry? < /p >

< p > Wang Jiwan: pragmatism and quality.

The lack of independent innovation capability and the lack of core technology with independent intellectual property rights have become the bottleneck restricting the development of Chinese enterprises.

Independent innovation can not be rooted in failure. Chinese enterprises should take an active part in it, and strengthen independent innovation to truly achieve a globally competitive enterprise.

To get the shoe industry, no technology and innovation can not be foothold.

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< p > reporter: last year, the key words of Chinese economy can be summarized as "format innovation", "made in China", "financial productivity", "ecological civilization", "social cost" and "income increase".

How can China's footwear industry respond to these problems this year? < /p >

< p > > Wang Ji Wan: last year, the key words of China's economy were placed on the Chinese footwear industry. It also showed the development trend of < a href= "//m.pmae.cn/news/index_x.asp" > shoes enterprises < /a > future.

The development of the footwear industry in the future is bound to move from the low end market to the middle and high-end market, and from quantity to quality and efficiency. Upgrading and upgrading of the industry is the way to go.

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In terms of quantity, the production and export volume of China's footwear industry may decline in the future, but the quality will be improved, and the price of products and the total value of exports will continue to grow. P

A part of enterprises with innovative ability and strong standardization will go to the road of pformation of industrial upgrading. Some enterprises that rely on production cost will be pferred to the mainland where production costs are more advantageous.

In addition, after the industry adjustment shuffle, the industrial layout will be more reasonable.

More importantly, the domestic market is expanding. China is a huge consumer market with a population of 1 billion 300 million. At present, China has only 1.7 pairs of shoes per person per year. In the next few years, it is entirely possible that China's annual consumption of footwear will increase to 3-4 pairs.

With the adjustment of industrial structure and the intensification of market competition, Chinese shoe enterprises should speed up the creation of their own brand and sales channels in the international market, so as to gain greater profit margins and create greater industrial advantages.

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< p > industry < a href= "//m.pmae.cn/news/index_x.asp" > internationalization < /a > and market globalization are the development goals of China's footwear industry.

In the game with the world footwear industry, we can base ourselves on the domestic market, ensure the survival and healthy development of the industry, develop the global brand and channel, occupy the international market space with new manufacturing and brand advantages, and truly realize the sustainable development of the footwear industry.

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