< p > from last year, many enterprises began to carry out < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > brand sale < /a >.

For example, customers and Anta, Lining, Giordano and other footwear enterprises for brand sale.

In a short period of half a year, the sale has become a big cake that business enterprises have scrambled for, and has also become a good channel for shoes and clothing enterprises to dump their goods.

Dangdang is the clothing as the Department of the first category of the main force, in order to rush sale mode to sell clothing tail goods, improve user purchase frequency, Jordan basketball shoes, Lining casual shoes and other brand shoes become special products.

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< p > over the past two years, the overproduction of shoes and clothing industry and the homogenization of products have deepened. With the competition of online e-commerce channels, the survival of shoes and clothing enterprises is becoming more and more difficult.

The sale of traditional channels such as stores, department stores and other traditional channels under rich and precious bird line has been restricted by online, which has seriously affected sales.

Especially after the expansion of brands such as Nike, Adidas, and new brand abroad, the supply of Chinese shoes and clothing enterprises gradually reduced.

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< p > generally speaking, holidays and year-end are the most common time for special sale, especially sports brand, especially in festivals. For example, the price of double star football shoes can be reduced by at least 50% at the special meeting.

And now the sale will be more than just the offline sales promotion form.

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< p > with the intensification of industry competition and the maturity of consumers' cognition, the problem of homogenization is getting more and more serious. Only if we have more high-quality resources in our hands, can we gain a firm foothold in the competitive market and try to highlight differences in products. For example, besides sports shoes and sandals, we can also increase shoes for special consumers such as shoes and football shoes.

The electricity supplier will sell as a way to attract consumers, and become the mainstream brand in the shopping malls of ONLY, VERO MODA, Joyoung, Chao Hong Ji, Saturday and so on in the Juhuasuan brand's group buying channel. Adidas's basketball shoes and other internationally renowned products will also become products on sale.

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Less than P, in the face of more and more brand sales, this seemingly simple brand discount mode will also fall into the bottleneck of development sooner or later.

On the brand sale of online shoe city, how to manage effective brand resources effectively can get competitive resources and discounts.

To establish a more loyal relationship with consumers and maintain the freshness of consumers, we need to consider from the consumer's point of view, for example, by providing the exclusive products such as vulcanized shoes needed by specific consumers, so as to improve the shopping experience of consumers.

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< p > shoes and clothing enterprises have too much inventory backlog, so they have to sell goods at low prices.

Rather than brand sales, in the final analysis, they are low price flick.

Not only famous brands such as Lining and Anta have high storage pressure, but the two or three line brands of Bao Ren are facing high inventory pressure.

However, long time brand sales are beneficial to consumers, but the brand awareness of enterprises will also be affected.

Rejection may reduce brand value and affect consumers' good impression of it.

Even the most popular casual shoes in the consumer group, the more brands that participate in brand sales, the more.

Garment enterprises cooperate with e-commerce providers to open the curtain.

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Why is p selling so suddenly? So the most important reason is the high storage opportunity in the footwear industry.

According to relevant media reports, China's clothing industry enterprises in the first three quarters of 2012 inventory of products amounted to 256 billion 900 million yuan.

And Metersbonwe, Lining, 3515 strong men and other shoes and clothing brands collectively fell into a high inventory crisis.

For shoes and clothing brands, special tail cargo channels are needed to separate the tail cargo from the new flagship store area so as not to damage the brand.

At this point, Diadora's big brands, through brand awareness and their status in the minds of consumers, avoid selling sales through the form of sale.

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< p > although the clothing industry inventory will exist for a long time, after all, the first-line brand can not allow long-term inventory.

The sale mode is only a special product of the special circumstances of the industry.

Since last year, the two or three line brand, such as Lu You, has adjusted and improved the inventory planning and management level.

The front-line clothing brand has adjusted the supply chain, no longer pursue the way of multi ordering agents, this year inventory has improved.

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< p > people in the industry pointed out that the mode of electricity supplier is also in the same direction. At the moment, everyone is eyeing the tail cargo.

This is in line with the idea that prices are rising and consumers want to maximize their purchasing power.

With the change of people's living consumption concept, Nike's basketball shoes, such as high quality and low price stock tail goods, have received widespread attention. If they satisfy consumers in quality and price, they can also make enterprises gain profits, which is also good for the industry.

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