In the first half of this year, the number of notified EU's footwear products to China has doubled, but reporters learned from the inspection and quarantine department yesterday that Wenzhou shoes exported 352 million pairs in the first half of the year, but achieved the first "zero notification" since 2008.

In the first half of this year, the EU RAPEX system released 28 cases of footwear products, including 15 cases of Chinese products, accounting for 53.57%, an increase of 114.29% over the same period last year.

Executive chairman of Wenzhou shoe leather industry association Xie Rong Fang It seems that the reason why Wenzhou is informed of the announcement is that the quality of shoes itself is improved. "Exports are simple, quality is not good, customers may return. This pressure, coupled with the gradual tightening of EU REACH regulations in recent years, has made a new atmosphere in the shoe industry of Wenzhou.

The key to consolidation is that Wenzhou shoe companies have invested heavily in shoe making technology and equipment transformation in recent years, strengthening their R & D capabilities and improving their technological innovation capability, making Wenzhou shoes "made in China" gradually move towards "China creation".

At the end of last year, AOKANG, which won the European Union's anti-dumping campaign, invested heavily in building the first class shoe making benchmarking factory in China, and from the original OEM (OEM) to ODM (original designer), to OBM (the foundries own private brand), step by step. "Every step of change is improving product quality and added value, reducing the risk of being notified." Wang Hailong, director of AOKANG international publicity, said.

The Red Dragonfly shoe industry has built China. Shoemaking industry The first academician workstation took the lead in applying "3D" shoe technology to production; the giant shoe industry reformed to complete the computer intelligent workshop, so that the work efficiency was greatly improved; Jindi shoes industry introduced the first cutting assembly line in Wenzhou; the Mongolian shoe industry became the only enterprise in China to produce plastic shoes.

After the effort is invested, the return of the shoe enterprises is not only a reduction in the risk of notification, but also an increase in the unit price of shoes. Song Yiguo, director of textiles and textile department of Wenzhou entry exit inspection and Quarantine Bureau, said that the average price of shoes exported in the first half of the year was around 3.5 dollars, but the average export price of Wenzhou shoes reached an average of 6.33 US dollars. Among them, the average price of AOKANG is more than 20 dollars, the highest has reached 50 dollars for a pair of shoes.

Another thing I have to mention is the practice of Wenzhou in the early warning of foreign trade. In addition to the trade warning points set up by government departments, the footwear industry in Wenzhou has set up 5 foreign trade early-warning points in the world, including Russia Losangeles, Italy, Rome, Spain, Madrid and Nigeria. "These early warning points are like radar. Once the wind is blowing, the local trade warning information will be sent back to Wenzhou, so that the industry can get timely response." Xie Rongfang said.